In this week’s episode, Abigail Summerfield and Chantelle Morton are joined by the brilliant Sam Budd, CEO and founder of Buddy Media Group. Sam's purpose-led social media agency excels in social activations, influencer marketing, and driving measurable growth for top brands like Aviva, Farfetch, Ray-Ban, and Spotify.

Sam shares the journey of Buddy Media, from its challenging launch during the pandemic to achieving remarkable success. He discusses the importance of bridging the gap between creativity and performance, ensuring trackable ROI for ambitious brands.


Sam also opens up about his personal experience with neurodiversity. Diagnosed with ADHD, he explains how this has shaped his approach to business, seeing it as a superpower that drives innovation and resilience. Sam highlights the significance of fostering a strong company culture, the lessons learned from his previous roles, and the strategies that helped Buddy Media thrive despite numerous obstacles.

Join us for an inspiring conversation, where we delve into Sam’s vision, overcoming challenges, and the role of purpose and neurodiversity in building a successful agency.

Join Abigail Summerfield and Chantelle Morton with Ben Bush, partner and head of strategy at The Frameworks, a leading B2B marketing agency.

Ben shares insights into The Frameworks' strategic brand storytelling approach, working with top clients like Adobe, IBM, and Siemens, as well as lesser-known but impactful companies like Teledyne e2v.

We delve into the concept of business reinvention in response to global changes, AI's role in marketing, and the importance of authentic communication. Ben also discusses The Frameworks' evolution from its IBM roots in the 1980s to its current focus on creative, strategic problem-solving.

Tune in for a fascinating discussion on the intersection of technology, creativity, and business strategy, and learn how The Frameworks helps companies navigate constant change with compelling brand narratives.

Join Abigail Summerfield and Chantelle Morton with the remarkable Sarah Dear, co-founder and CEO of Born Ugly. Discover the genesis of their unconventional brand name and dive into the transformative power of ugly ideas. From navigating the complexities of the creative industry to fostering transparency and collaboration, Sarah shares insights on driving change and making an impact. Tune in for a captivating conversation on creativity, challenges, and the future of innovation.