Episodes

  • Craft Beverage Success Secrets: Industry Expert on Scaling Strategy for Small Brands
    Oct 10 2024

    In this episode of Fresh Pressed, host Alex Wolf interviews Julie Rhodes, a strategic business consultant with deep expertise in helping small and medium-sized craft beverage brands grow. Julie dives into the essential strategies that every craft beverage entrepreneur needs to know, from crafting a clear sales plan to mastering digital marketing and building successful distribution partnerships.

    If you're in the craft beer, cider, or even the THC beverage space, this episode is packed with actionable insights to help you scale your business, increase revenue, and thrive in today’s competitive market.

    Key Takeaways:

    • The importance of creating a clear direction for your brand’s growth
    • How to build a strategic business plan that includes digital marketing, sales, and distribution
    • Julie’s unique A.B.V. Framework (Analysis, Blueprint, Validation) for ensuring business success
    • Why revenue goals should be at the center of your strategy
    • Real-world advice on working with distributors and increasing sales efficiency

    About Our Guest: Julie Rhodes isn’t just a consultant—she’s a hands-on "fractional" CEO, CMO, and CSO for craft beverage brands. By immersing herself in the operations and strategies of her clients, she provides them with the direction and support they need to grow and succeed.

    Who Should Listen?

    • Craft beverage entrepreneurs and small business owners
    • Anyone in the craft beer, cider, or THC beverage industries
    • Entrepreneurs looking for proven strategies to scale their businesses and improve profitability

    Listen to the full episode for expert tips and strategies to take your craft beverage brand to the next level!

    Follow Fresh Pressed for more expert interviews and business insights:

    • [Link to Podcast Youtube]
    • [Link to Learn More]
    • [Link to Learn about Julie Rhodes]
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    57 mins
  • How To Start A Juice Bar With Commercial Juice Pressing Equipment
    Oct 12 2023

    Welcome to The Fresh Pressed Podcast! In this episode, your host, Alexander Wolf, dives deep into the world of cold-pressed juice business with a focus on equipment planning and growth strategies. Joining him is a true industry expert, Andrew Mcfarlane, the Founder of Start A Juice Bar. Start A Juice Bar is renowned for helping entrepreneurs launch profitable juice businesses, and Andrew is here to share his valuable insights and experiences. Andrew's journey in cold-pressed juice is nothing short of inspiring, and he'll walk you through the challenges he faced while establishing and growing his business. Together, Alexander and Andrew explore the critical aspects of equipment planning for budding juice bar owners. They discuss the common frameworks people use to buy equipment and share the essential questions to consider before making a purchase. Andrew also sheds light on the most common phases of growth in the industry and the importance of aligning your equipment with your production needs. The conversation delves into the speed at which businesses may need to upgrade their equipment and the key considerations for seamless growth. Listeners will gain valuable insights into the often-overlooked aspects of equipment, along with strategies to overcome growth-related challenges. Andrew offers his expert perspective on the five most cost-effective changes that can significantly impact your juice business. He also identifies the top three high-impact investments that he believes are essential for success. For business owners and operators on the fence about upgrading their equipment, Andrew shares valuable advice to facilitate the decision-making process. To wrap up the episode, Alexander and Andrew touch on the challenges and opportunities currently shaping the cold-pressed juice industry. This podcast is a must-listen for anyone looking to thrive in the world of juicing. Tune in and discover the secrets to unlocking success in the cold-pressed juice business! You can contact Start A Juice Bar here: https://www.thejuiceconsultant.com/

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    1 hr and 4 mins
  • The North-West Cider Association With Emily Ritchie
    Jun 19 2023

    Welcome to Fresh Pressed! In this episode, host Nathan Riddell engages in a captivating conversation with Emily Ritchie, the executive director of the Northwest Cider Association. Join them as they dive into the world of cider and explore the thriving cider industry in the Pacific Northwest. Emily shares her journey, from promoting healthy eating to discovering her passion for cider during a transformative trip to Europe. Together, Nathan and Emily shed light on the unique characteristics of Northwest ciders, discussing the diverse flavours, styles, and techniques that make them truly exceptional. They also emphasize the importance of collaboration within the industry and the efforts being made to elevate cider culture and support local cider makers. The conversation explores the increasing availability of cider in the market and the growing interest in cider-making. The Northwest region offers cider makers the freedom to experiment with different ingredients and styles, contributing to the versatility of the beverage and making it more accessible to consumers. Furthermore, Nathan and Emily discuss the need for a clear and standardized language to describe cider and its various styles, similar to the beer industry's established terminology. The Northwest Cider Association is actively working on developing a lexicon and language around cider, aiming to foster a common understanding among consumers and industry professionals, thereby facilitating the growth of the cider industry. The Northwest Cider Cup, a prestigious cider competition organized by the association, also takes center stage in the discussion. This competition serves as a platform for cider makers to showcase their craft, receive valuable feedback, and strive for excellence. With a rigorous judging process led by trained experts evaluating flavour profiles and other criteria, the Northwest Cider Cup celebrates the artistry and innovation within the cider community. Education and consumer awareness play vital roles in the cider industry, and Nathan and Emily highlight initiatives like the Northwest Cider Association's website and map. These resources empower consumers to discover and explore the multitude of cider producers in the region, fostering a deeper appreciation for the craft. They also mention exciting upcoming industry events, including the highly anticipated CiderCon, which will be hosted in the Northwest region after several years, as well as the special edition of Oregon Cider Week coinciding with the event. Join host Nathan Riddell and special guest Emily Ritchie on this enlightening episode of Fresh Pressed. Immerse yourself in the world of cider, learn about the passion driving the cider industry in the Pacific Northwest, and discover how it continues to evolve and thrive. The NW Cider Association website: https://www.nwcider.com/ The NW Cider Association Map: https://www.nwcider.com/map/

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    36 mins
  • How To Growing Your Cider Business With Sunny Gandara | Fresh Pressed
    May 15 2023

    This episode features Sunny Gandara, the founder of The Plant Curious Table. We have a conversation, where we discuss various scenarios faced by cider businesses. We focus on three different scenarios, including businesses at different stages of growth, with different marketing budgets. The episode covers various topics such as marketing, branding, and business growth. Sunny shares her experiences working in various industries, including the food and wine industry, and provides advice for businesses looking to start or revitalize their marketing strategy. Overall, the podcast is a great resource for anyone looking to gain insights into marketing, branding, and business growth for cider businesses. Juicing Systems: https://www.juicing.systems/ Sunny Grandara: https://sunnygandara.com/

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    48 mins
  • The Story of Juicing Systems Founder Remo Trovato | Fresh Pressed Podcast
    Apr 17 2023

    “There are no shortcuts,” says Remo, the fearless leader of Juicing.Systems, when asked about what he’s learned throughout his years as a business owner. “You have to offer honest and good quality service and product because, at the end of the day, your relationships with your clients are what carry you through. We’ve always tried to be as authentic and honest as we can. As people, but also as a company. Honesty and integrity last the longest.” Originally from Switzerland, Remo came to Canada in his late twenties. He had traveled the world extensively in his younger years, and—being struck by the love of Kristen and the beauty of the Okanagan Valley—decided he’d become a permanent fixture. Before his juicy journey with Juicing.Systems and Mobile Juicing, Remo worked in the technical field as an automotive electrician. His business savviness started to shine long before Juicing.Systems came to be and allowed him to build and sell another successful business. Since then, Remo’s juicing repertoire has been over 10 years in the making. It began when he and Kristen fell into processing apples and cherries and jumped on an opportunity to reduce food waste. Enter the couple’s mobile juicing business (MobileJuicing.com). Using a rack and cloth press, and struggling through problems with their machines, the first few years were filled with back-breaking work that required hoards of painkillers and rubbing oils. Regardless, Remo remembers their adventures as being quite romantic. “It was just me and my wife. We travelled from orchard to orchard, very happy-go-lucky, juiced, then spent the nights in a tent on the farmer’s fields, sleeping under the stars. It was great.” Romantic sentiments aside, it became apparent to Remo during these humble beginnings that pressing methods in North America far lagged behind the technology developed in Europe. Using his nifty connections, Mobile Juicing had an ‘in’ to the technology that has made Juicing.Systems what it is today. The couple landed on purchasing a Kreuzmayr belt press and de-stoner and integrated it into their trailer. “It changed our operation,” Remo reflects. “Our production went from two to three bins an hour up to eight bins an hour.” They didn’t take long to upgrade to the next size press… and then they upgraded again. Remo made juicing look so good that farmers quickly approached him and enquired about his and Kristen’s new squeeze. Appreciating the magnitude of what they were accomplishing and wanting to share this success with others, they promoted Kreuzmayr to the point of Juicing.Systems representing Kreuzmayr for all of North America. The in-depth knowledge that Remo has of his equipment allows Juicing.Systems to install, service, rebuild and maintain everything that we sell. “In the farming landscape, harvest times are very intense, so using these machines during harvest times is also intense. They run daily, and they run hard, so we have a very good understanding of what they can and can’t do and what’s necessary to run and maintain them efficiently and effectively.” With the cider industry growing and consumers gaining an appreciation for craft cider, there will always be work to be done in reducing waste and increasing revenue. “Where smaller orchards have been taken over by younger generations, there’s a greater tendency to diversify and add value-added products to their inventory. You see a lot of apple chips, juices, and other products that have come out of farms to add on to their offerings.” Remo loves being connected to the seasons and to the earth. He spends his downtime shredding the mountains on his snowboard. Both his parents came from farming backgrounds, and memories of stomping grapes with his family in southern Italy is a precious part of his childhood that reflects in the work Juicing.Systems does today. “It’s very rewarding to help the farmers with their needs and hopefully make a better living.”

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    16 mins
  • Northwest Cider Association Special Episode
    Mar 15 2023

    In this episode of Fresh Pressed, we hear from two of the businesses that we have sponsored to attend the NW Cider Symposium 2023 at the Greater Tacoma Convention Center in Tacoma, WA. We asked them 4 simple questions to better understand their journey in apple pressing and making cider.

    Our Guests:

    - Kate and Colin, Rombough owners and operators at Big Bang Cider

    - Nick Hill, Founder, Head cider maker at Puget Sound Cider Company


    00:17 Q1: Tell us about your cider journey

    05:43 Q2: How is your business developing

    12:47 Q3: What's your favorite part about the cider industry

    17:47 Q4: What would you like to take away from this year's cider symposium

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    24 mins
  • 2023 Cider market industry update with Barry Rooke of Cider Canada
    Jan 24 2023

    Barry Rooke, Executive Director, of Cider Canada, chats with us about how the Canadian Cider Association got started, what it offers the members, and the future of the organization. We also discuss the future of the cider industry and if it can sustain the rapid growth we have seen in the past 5 years. This is a great episode to listen to as we go into cider con 2023 next week.

    https://cidercanada.ca/

    https://www.juicing.systems/

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    27 mins
  • Ridell’s Recipe for Zero Waste | Untangling the Right Equipment with Empathy and Reliability with Nathan Ridell Sales Manager at Juicing Systems
    Dec 26 2022

    A podcast to talk about everything juicing, industry discussions, stories, and advice. In our first episode, we have Nathan head of sales at Juicing Systems chat about how he discovered the Okanagan valley and then Juicing Systems. This chance meeting convinced him to move his family to Vernon permanently.


    We hope you enjoy this new podcast and let us know you're thoughts.

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    25 mins