Show Information

Episode Number: 58

Date: October 28, 2024

Duration: 41:16

Host Contact Information

Host: Justin Deese

Website: JustinDeese.com

Contact: Justin@JustinDeese.com

Guest Contact Information

Guest: Joe Crisara

Guest Contact: Joe@ServiceMVP.com

Guest Website: www.ServiceMVP.com

Gift to listeners: Free Book Offer-Email Joe@ServiceMVP.com and in the SubjectLine put FREE BOOK- FREEDOM BLUEPRINT

Summary

In this episode of the Freedom Blueprint Podcast, host Justin Deese interviews Joe Crisara, known as America's Service Sales Coach. Joe shares his journey from being $450,000 in debt to becoming a successful sales coach and author. He discusses the importance of value-based selling, customer communication, and the lessons learned from his struggles. Joe emphasizes the significance of securing payment before starting work and the personal nature of sales. He also explores the role of AI in enhancing service delivery and training in the industry.

Takeaways

It's not what you know, it's who you know.

Making people laugh while learning increases engagement.

Value-based selling connects with technicians.

Customer communication is key to success.

Don't start working until you secure payment.

Sales is personal; build relationships with clients.

Understanding your client's background is crucial.

Offer premium, mid-range, and economy choices.

AI can enhance human capabilities in service.

Investing in training leads to increased sales.

Chapters

00:00 Introduction to Joe Crisara

03:15 The Journey Behind the Book

06:17 Value-Based Selling and Customer Communication

12:42 Lessons from Struggles: From Debt to Success

18:40 Sales Strategies for Contractors

30:12 The Role of AI in the Service Industry

Keywords

Joe Crisara, Service MVP, sales coaching, customer service, value-based selling, AI in service industry, contractor success, service training, communication skills, business growth

Show Information

Episode Number: 57

Date: 10/21/2024

Duration: 47:10

Host Contact Information

Host: Justin Deese

Website: JustinDeese.com

Contact: Justin@JustinDeese.com

Guest Contact Information

Guest: John & Vicki LaPlant

Guest Contact: vlaplant@servicenation.com

Website: www.josephgrohfoundation.org

Facebook: www.facebook.com/JosephGrohFoundation

Linkedin: https://www.linkedin.com/company/josephgrohfoundation/

Summary

In this episode of the Freedom Blueprint Podcast, I get to interview industry LEGENDS John & Vicki LaPlant live from Service World Expo 2024. They discuss their journey in the home service industry, the importance of embracing technology, understanding financials, and planning exit strategies. The conversation also highlights the impact of the Joseph Groh Foundation, which supports individuals in the industry facing life-altering challenges. The episode concludes with reflections on the future of the industry and the importance of small businesses in the economy.

Takeaways

Running a home service business is challenging but rewarding.

Embracing technology is crucial for efficiency and productivity.

Understanding financials is key to business success.

Planning for an exit strategy should start today.

The Joseph Groh Foundation provides vital support to industry members in need.

Networking and sharing experiences can lead to significant growth.

The industry has seen transformative changes in leadership and culture.

Small businesses are the backbone of the economy.

Continuous learning and adaptation are essential for success.

The future of the industry is bright with opportunities for young professionals.

Chapters

00:00 Introduction to the Freedom Blueprint Podcast

01:00 Live from Service World Expo 2024

07:02 The Journey of John and Vicki LaPlante

12:02 Embracing Technology in Home Services

17:46 Understanding Financials for Business Success

23:47 The Importance of Exit Strategies

29:53 The Joseph Groh Foundation: Giving Back

36:04 Looking Ahead: The Future of the Industry

Keywords

Home service business, Service World Expo, John LaPlant and Vicki LaPlant, financial management, exit strategies, Joseph Groh Foundation, industry insights

Show Information

Episode Number: 56

Date: October 14, 2024

Duration: 26:36

Host Information

Host: Justin Deese

Website: JustinDeese.com

Contact: Justin@JustinDeese.com

Episode Guest Info

Guest: Kristen Deese

Guest Company:Virtual CFO for the Trades

Guest Contact: Kristen@KristenDeese.com

Guest Website: www.KristenDeese.com

Summary

In this episode of the Freedom Blueprint podcast, Justin Deese and his co-host Kristen discuss the role of a Virtual CFO in small businesses. They explore the importance of financial management, the common challenges faced by business owners, and how a Virtual CFO can help identify operational and sales issues through financial analysis. The conversation also delves into pricing strategies, budgeting for profit, and the significance of awareness in managing finances effectively. Kristen shares insights on how to improve gross profit margins and manage overhead expenses, emphasizing the need for business owners to understand their numbers to drive profitability.

Takeaways

● A Virtual CFO provides high-level financial strategic management without the cost of a full-time CFO.

● Many business owners lack accounting training, which can hinder their financial management.

● Understanding key financial concepts early can significantly impact business growth and profitability.

● Business owners often rely on bank balances, which provides a limited view of their financial health.

● Identifying gross profit margins can reveal areas for improvement in operations and sales.

● Pricing strategies are crucial; many businesses underprice their services, affecting profitability.

● Budgeting for expected profit can shift the mindset of business owners towards better financial management.

● Controlling overhead expenses is essential for maintaining profitability.

● Awareness of financial metrics helps business owners make informed decisions.

● It's important to prepare financials for tax time well in advance.

Chapters

00:00 Introduction to Virtual CFO Services

04:10 The Importance of Financial Management for Small Businesses

07:44 Identifying Operational and Sales Issues through Financial Analysis

12:57 Pricing Strategies and Gross Profit Margins

16:22 Budgeting for Profit and Managing Overhead Expenses

20:23 The Role of Awareness in Financial Management

Keywords

Virtual CFO, financial management, small business, accounting, budgeting, profit margins, operational issues, sales strategies, pricing strategies, overhead expenses, Kristen Deese, Justin Deese, When Your Business Partner Is Your Spouse, Virtual CFO for the Trades