In this episode (The Gambling Files RTFM 183), Jon and Fintan talk with the CEO of Transform Gaming. They discuss the company's mission to create safer, free-to-play casino-style games for problem gamblers. They also explore how new technology could be used to detect risky gambling behaviors and offer solutions that promote responsible gaming.

Today’s guest is Sina Azeri, a man on a mission to help problem gamblers by creating safer gaming environments. With a passion for innovative technology, Sina is reshaping the gaming industry, one player at a time.

Thanks to our new sponsor EveryMatrix and their OddsMatrix Sports Betting Software Solutions! Their cutting-edge platform provides competitive sports and esports coverage, real-time betting data, and industry-leading accuracy. Whether you're looking for a full sportsbook solution or just data feeds, they have you covered. We’re proud to have them supporting the podcast!

And thanks to our sponsor Optimove! If CRM software were a game of poker, Optimove would be holding a royal flush. You've taken us from folding under pressure to calling all the shots with your system. Thank you!

This episode in a nutshell:

* The growing problem of gambling addiction in the UK and worldwide.

* Sina and Transform Gaming’s free-to-play alternative for problem gamblers.

* Using touchscreen data to monitor emotional states and prevent risky behavior.

* A vision for social casino games that engage without aggressive monetization.

* How social casino gaming differs from real-money gambling in terms of user spending.

* The challenges of preventing relapses for self-excluded gamblers.

* Transform Gaming’s strategy of acquiring and consolidating social casino companies.

* Developing a fun and innovative gaming experience for free-to-play users.

* The importance of maintaining customer loyalty over quick profits.

Choice quotes:

* Sina Azeri: “Solutions [to problem gaming] won't just present themselves. You need to create them and test them to see if they work.”

* Sina Azeri: “We aim to work with gambling operators. When they determine that a user is showing problematic gaming behaviors, the operator can then promote our product, a free-to-play social casino game.”

* Jon Bruford: “My beauty is on the inside.”

Thanks to Sina Azeri for being on the show!

Learn more about Sina at https://www.linkedin.com/in/sina-azeri/

Learn more about Transform Gaming: https://transformgaming.com/

This podcast is presented by EveryMatrix. If you’re looking for sports data feeds and a feed aggregator, look no further than OddsMatrix Sports Betting Software Solution!

This podcast is also presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It’s frickin’ awesome.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

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