Chris Atkinson is a Franchisee at P3 Cost Analysts, an expense reduction consulting franchise specializing in reducing businesses’ telecom, waste, and utility bills. Since 1991, P3’s auditors have performed expense reduction audits for over 30,000 clients located nationwide, generating hundreds of millions in savings for companies across all industries, including notable clients like Sonic, KFC, Coca-Cola, and Jefferson Pilot. Chris is also the former Vice President of Sales at P3 when it was known as P3 Waste Consulting. He received a bachelor’s degree in business administration and management from University of Arkansas. As an avid scuba diver, Chris was issued the PADI Divemaster certification in 2004. 

Many professionals start a franchise business, but not everyone has what it takes to succeed. So, what are some strategies you can establish to manage your business effectively? 

As a successful franchisee, Chris Atkinson maintains the importance of building mutually beneficial relationships with clients and stakeholders. This allows him to obtain profitable business deals and help others succeed in the process. Chris advises other entrepreneurs to sustain perseverance in any opportunity or endeavor — be it transactions, partnerships or strategic growth. 

On this episode of The Enterprise Builders Podcast, Aaron Stahl welcomes Chris Atkinson, a Franchisee at P3 Cost Analysts, to discuss achieving success as a franchisee. Chris explains how he got started in the cost reduction space — and how he built his business portfolio, the mistakes he made and the lessons he learned from them, how to maintain good relationships with clients, and his advice for rising entrepreneurs.