• Ford is slashing production of the F-150 Lightning electric pickup. Why is demand down?

  • Jan 30 2024
  • Length: 4 mins
  • Podcast

Ford is slashing production of the F-150 Lightning electric pickup. Why is demand down?

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  • Summary

  • In a significant and unexpected move, Ford Motor Company has announced production cuts of the all-electric F150 Lightning, assembled at the Rouge Electric Vehicle Center in Michigan.

    Light trucks and sport utility vehicles are the most sold, highest margin vehicles in America, and industry analysts attribute slow EV adoption in this segment to several factors.

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    Want to watch this podcast as a video? This Week in Engineering is available on engineering.com TV along with all of our other shows such as End of the Line, Designing the Future, Manufacturing the Future, and the Engineering Roundtable.
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