For The (sub)Culture

By: Wieden+Kennedy Marcus Collins Will Cady
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  • Summary

  • Subculture drives pop culture. But how? Join University of Michigan’s Clinical Assistant Professor of Marketing and W+K Head of Strategy, Dr. Marcus Collins alongside Reddit’s Global Brand Ambassador, Will Cady as they identify and explore the subcultures fueling today’s hottest trends. Acting as your personal cultural anthropologists, they’ll identify the characters behind various subcultures and uncover the nuances, symbols, and systems that guide these communities. Curiosity: meet understanding. Produced by Stefan J. Puente & Wieden+Kennedy NY Original Composition by John Paul Louden (Squalzz)
    2023
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Economics History Marketing Philosophy Social Sciences
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Episodes
  • Introducing: "For The (sub)Culture "

    Introducing: "For The (sub)Culture "
    Apr 13 2023
    For The (sub)Culture , a new podcast diving into various (sub)cultures drops on April 25th!! Follow now to be ready for when Season 1 drops. Brought to you by Wieden+Kennedy NY.
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    1 min
  • EP 1 (Meet Marcus Collins & Will Cady)

    EP 1 (Meet Marcus Collins & Will Cady)
    Apr 25 2023


     

    Marcus & Will dive into their ever-growing curiosity for the trends, ideologies, and beliefs of subcultures which continue to permeate culture at large. 

    Timestamps:

    (02:15) The Difficulty of Defining Culture

    (06:25) The Eddie Murphy Story 

    (07:00) Marcus and Will Open Up

    (10:18) Beyonce, The BeyHive, and Building Community

    (13:45) What Governs Our Truth

    Follow Will: @willcady

    Follow Marcus: @marctothec

    Check out Marcus’ new book, “For The Culture” coming out on May 2nd, 2023.
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    22 mins
  • EP 2 (Trading Cards w/ Josh Luber)

    EP 2 (Trading Cards w/ Josh Luber)
    Apr 25 2023

    Josh Luber, our first guest, is here to talk about trading cards! As an avid card collector and trader, Josh shares about his journey, the current state of trading cards, and the future of the industry. 

    Timestamps:

    (03:04) Collecting as a Driver of Community 

    (03:42) Introduction of Josh Luber

    (05:36) The Shared Culture of Card Collecting 

    (11:30) How Card Grading Influenced The Boom of Card Collecting 

    (25:50) The Evolution of Card Packaging

    (28:05) Trading Cards as Artifacts of Cultural Capital 

    Follow Josh: @joshluber

    Follow Will: @willcady

    Follow Marcus: @marctothec

    Check out Marcus’ new book, “For The Culture” coming out on May 2nd, 2023.
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    32 mins

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