In this episode of the Flowing Sales podcast, Chris welcomes Larry Locke, CEO of the American Lighting Association (ALA), and Michael Weems, VP of Public Policy at ALA. They discuss the challenges and opportunities in the lighting industry, focusing on the impact of tariffs, high interest rates, and evolving technology. Larry and Michael emphasize the importance of education, policy engagement, and innovation in maintaining a competitive edge. They also explore the benefits of ALA membership for industry reps and distributors as they navigate these issues. Tune in to gain valuable insights into the current trends and future directions in the lighting sector.

In this episode of Flowing Sales, we dive deep with Chris Atwell, a sales strategist who works exclusively with manufacturing rep firms. Chris shares his unique approach to helping rep agency owners unlock massive growth by shifting their focus from working in their business to working on it.

Chris has an insider’s perspective on what it takes to succeed in this niche space, from building high-performing teams to empowering sales managers and leveraging the right technology. He breaks down why most rep firms get stuck and how his proven strategies transform those roadblocks into opportunities for explosive success.

🔑 What You’ll Learn:

-How to create a clear vision for your rep firm’s future

-Why rep firms struggle with scaling and how to overcome it

-The critical role of sales managers in driving growth

-How to implement technology and delegate effectively

-Key metrics every rep firm should focus on to stay ahead

Don’t miss Chris’s insights that could be the game-changer your rep firm needs to thrive in a competitive market.

🛠️ Ready to level up your rep firm?

Learn more from Chris Atwell at mindset-conquest.com or connect with him on LinkedIn (https://www.linkedin.com/in/chrisatwell/)

Scott Lindberg built a successful global rep salesforce from the ground up—and he’s here to share how he did it. Growing up in a family-owned manufacturer’s rep firm, Scott went on to lead Quell Corporation’s sales transformation, expanding from just two sales reps to a powerhouse team of 200 across the globe. In this episode of the Flowing Sales Podcast, he breaks down the strategies behind this impressive growth and why manufacturer reps are the key to unlocking explosive sales.

Scott dives into how to build the right partnerships, common pitfalls manufacturers face with reps, and the crucial steps to set up a successful rep network. Whether you're a rep firm or a manufacturer looking to boost your sales game, Scott's insights come straight from decades of experience in both roles.

Tune in to learn:

-Why reps are the most effective go-to-market strategy

-How Quell doubled and tripled its sales by leveraging rep partnerships

-Key tactics for hiring, training, and supporting rep firms to drive long-term revenue growth