Ready to grow your personal brand? Book a discovery call with me here 👉 https://davepoly.com/discovery-call

On today’s episode of Personal Brand Blueprint, Dave Polykoff sits down with David Griffiths to talk about using the power of content creation strategies to grow and monetize your personal brand.

David Griffiths is the CEO at Content Creating Academy. He empowers both aspiring and seasoned influencers, speakers, and trainers—especially those focused on faith-based content—to connect with their ideal audience on social media.

In this episode, you’ll learn:

→ The importance of authenticity in personal branding

→ How to effectively use social media to connect with your audience

→ Strategies for creating engaging content that resonates with viewers

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🧰 FREE RESOURCES

• Personal Brand Blueprint Newsletter: https://davepoly.com/pbb-newsletter

• The Personal Brand Launch Kit: https://davepoly.com/launch-kit

• Book a Discovery Call With Me: https://davepoly.com/discovery-call

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⏰ TIMESTAMPS

00:00 Introduction to Personal Brand Blueprint podcast

00:10 Meet David Griffiths: CEO of Content Creation Academy

00:51 Understanding Authenticity in Content Creation

01:29 Ideal Clients: Faith-Based Content Creators

02:25 Connecting Mission and Business

04:25 The Problem: Self-Focused Content Creation

05:17 Importance of Audience-Centric Content

06:24 David's Journey into Social Media

07:31 Tactics for Growing a Personal Brand

08:56 Viral Content: The Chick-fil-A Video

10:59 Key Elements of Successful Content

12:45 Finding Inspiration for Content Creation

15:46 The Power of Speaking to Your Past Self

18:09 Recording Authentic Content

20:01 The Role of Hooks and Calls to Action

22:08 Overcoming Fear of Authenticity

24:39 Building Trust Through Relatable Experiences

26:02 Content Strategy for Different Business Goals

29:09 Real-Life Client Success Story

31:36 How to Connect with David Griffiths

32:23 Conclusion and Next Steps

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🔗 CONNECT WITH DAVID

🌐 Website: https://contentcreatingacademy.com/

📸 Instagram: https://www.instagram.com/davidthedigitalcreator/

💼 LinkedIn: https://www.linkedin.com/in/david-griffiths-92304a25/

🎵 TikTok: https://www.tiktok.com/@davidgriffiths07?lang=en

👤 Facebook: https://www.facebook.com/orphanhelper/

📹 YouTube: http://www.youtube.com/@DavidGriffithsmusic

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🔗 CONNECT WITH DAVE

🌐 Website: DavePolykoff.com

📸 Instagram: instagram.com/davepolykoff

💼 LinkedIn: linkedin.com/in/dave-polykoff/

🎵 TikTok: tiktok.com/@davepolykoff

👤 Facebook: facebook.com/davidpolykoff

🐦 X/Twitter: x.com/DavePoly

📹 YouTube: youtube.com/@DavePolykoff

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🎙 ABOUT THE PODCAST

The Personal Brand Blueprint podcast engages in conversations with business professionals who are actively investing in their personal brand. Through these interviews, we gain insights into the methods, resources, and underlying beliefs that have contributed to their career success.

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Spotify

https://open.spotify.com/show/3FVc5lgMX1zuWkQUOZGqt6

Apple Podcast

https://podcasts.apple.com/us/podcast/personal-brand-blueprint/id1739150806