Episodes

  • Startup Storytelling for Funding Success: David Norcross on Securing Investors through Narrative

    Startup Storytelling for Funding Success: David Norcross on Securing Investors through Narrative
    Aug 7 2023
    In this episode, we’re joined by David Norcross, CEO of Lexicon, a digital marketing company specializing in video storytelling for startups. David shares his top tips for using strategic narratives and pitching techniques to secure startup funding from investors.Drawing from Lexicon’s experience producing fundraising videos for founders, David provides specific strategies to:
    • Shape your founder journey into a compelling story arc
    • Identify key turning points in your origin story to highlight
    • Transform your startup vision into a narrative investors connect with
    • Use storytelling techniques like metaphors and contrast for impact
    • Build dramatic tension and urgency around funding needs
    • Align your mission with investor values through strategic narratives
    • Balance data with anecdotal stories investors relate to
    • Practice your pitch delivery to perfect your storyline
    This episode is essential listening for founders preparing a fundraising pitch deck and video. Join us to learn David’s proven narrative techniques to help you convey your startup’s potential and win over investors.To become a member of FACE, visit the website below. https://facebkk.co/
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    10 mins