When you started your business, you probably imagined steady revenue growth under your original business model—only to discover that the only way to grow the way you want is by experimenting! Business Coach Jessica Lackey (a McKinsey and Nike alum) shares her year-by-year experience in crafting her ideal business model:

How she contracted for “bridge jobs” in Year 1 to ensure cash flow—and why she’d do it again.

Year 2: building a “whale” delivery model with enough whales so you’re not overly dependent on any one.

Why she pivoted from a 1-1 delivery model to group and membership options (and it wasn’t because she had a large email list).

The pros and cons of running multiple revenue models as you pivot vs. making a faster shift.

How building interchangeable assets allows you to leverage your authority faster.

LINKS

Jessica Lackey Website | LinkedIn | Twitter | Instagram

Rochelle Moulton Email List | LinkedIn | Twitter | Instagram

BIO

Jessica Lackey is a strategy and operations advisor who blends business strategy, practical application, and a human-centric approach to create sustainable businesses.

With a background in corporate leadership, McKinsey & Company consulting, and a Harvard Business degree, Jessica knows a thing or two about hustle culture and what it feels like to judge success by the bottom line…at all costs.

Now, she combines her deep experience in consulting, Fortune 500 operations leadership and coaching to help businesses grow without sacrificing the well-being of their clients, team, and community.

BOOK A STRATEGY CALL WITH ROCHELLE

RESOURCES FOR SOLOISTS

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TRANSCRIPT

00:00 - 00:19

Jessica Lackey: I had a social media team, but I actually dropped Instagram in 2023 and I stopped doing as much LinkedIn. And I really focused on those marketing platforms that took more time, but had a bigger result. So again, I write once a week, I guess teach once a month. And people are like, you do that for free? I'm like, well, yeah.

00:24 - 01:05

Rochelle Moulton: Hello, hello. Welcome to the Soloist Life podcast, where we're all...