“The only thing right about all projections is that they are all wrong.” - The Economist

Financial institutions practice what they preach.

Financial institutions have become expert marketers.

The goal of all financial institutions is to get our money. They want us to send them our money and they want to have control and use.

People have bought into the idea that somebody is going to take care of them.

People fly on autopilot financially. Business owners track inflow and outflow for their business but not personally.

Accountability is a principle.

People fail financially for the most part because they don’t have principles or they don’t know what the principles are that lead to financial freedom and they are not being taught what they are by most of the financial planning world.

If we viewed our money in terms of the principle of stewardship, would we gamble it?

Kyle J Christensen, founder of Fiveth, founder of Unique Advantage, and author of Principle Based Planning: A Better Approach to Financial Planning | LinkedIn

#compoundinterest #financial #institution #stewardship #gamble #principle #money #marketing #businessowner

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“No one cares about your money more than you do.”

Stock ownership = a company has no legal obligation to pay you.

Prior to Apple or Microsoft, it was common for stocks to pay dividends. However, instead of paying a dividend, these companies put it back into the company.

“If you ever want to acquire the fortune that you seek, the first thing you have to do is acquire the knowledge that is required to obtain that right.” - Napoleon Hill, author of Think and Grow Rich.

Explore the 3 rules / principles of investing.

• Invest in what you know or become an expert so you can do so.
• Invest in what you can control.
• Don’t chase returns

Principles give us a filter to run decisions through.

Is there anything in your life that you have that’s been an enduring success that required no knowledge, no effort on your part, no accountability and somehow it worked out?

Kyle J Christensen, founder of Fiveth, founder of Unique Advantage, and author of Principle Based Planning: A Better Approach to Financial Planning | LinkedIn

#money #invest #success #fortune #principles #decisions

Like this episode? Want to learn more? Visit www.exitology.com, or get your copy of Exitology: Proven Strategies to Accelerate Business Growth, 3x Your Company Value, and Exit the Smart Way today.

“Principles are what guide us if you want to say it’s your conscience.”

Principles make life easier. A principle is something that doesn’t change. It’s something that always points in a certain direction.

“The most important thing he learned was to live his life based on principles that teaches him what is true and what to do about it.” - Ray Dalio, author of Principles: Life and Work.

Look up the definition of retirement. A Traditional planning approach is designed to lead people to retirement. Retirement has an age associated with it.

Almost 67% of Americans who are currently retired say that social security retirement income is a major source of income.

Financial freedom is a capability. Financial freedom means that you can do what you want when you want without restrictions financially.

“An asset is something that puts money in my pocket. The difference between an asset and a liability is based on the direction of the cash flow.” - Robert Kiyosaki

Kyle J Christensen, founder of Fiveth, founder of Unique Advantage, and author of Principle Based Planning: A Better Approach to Financial Planning | LinkedIn

#principle #retirement #financial #freedom #traditional #capability #income #asset #liability #cashflow

Like this episode? Want to learn more? Visit www.exitology.com, or get your copy of Exitology: Proven Strategies to Accelerate Business Growth, 3x Your Company Value, and Exit the Smart Way today.

“Money isn’t math, math isn’t money.”

Traditional planning has not created financial freedom for people. It has led to financial dependence.

What's a different approach that people can take that helps them become financially free?

If we don’t have principles as the foundation for our decisions that we make in our life we are more subject to marketing, hype, and following the herd.

Decisions are made based on past fund performance in the marketing material.

Average is a terrible indicator to use, a median is a much better indicator.

What matters isn’t the average rate of return, what matters is that you made money or lost money.

Incentives and education invite consumers to abdicate their own thinking.

Kyle J Christensen, founder of Fiveth, founder of Unique Advantage, and author of Principle Based Planning: A Better Approach to Financial Planning | LinkedIn

#money #math #financial #freedom #principles #marketing #performance

Like this episode? Want to learn more? Visit www.exitology.com, or get your copy of Exitology: Proven Strategies to Accelerate Business Growth, 3x Your Company Value, and Exit the Smart Way today.

“I had to understand and document what I was doing in order to train other people on how to do it.”

Document processes and procedures using Google docs, Loom video - written instruction and video. Break up processes and procedures into individual steps.

If you are given a detailed process and you're unable to follow it, either the process is broken or you're not following it.

Take a vacation while your company continues to grow.

Decentralize to the point where your business can keep going without you.

Make it a priority to email your list once a week. If you need a new client or a new deal, it will probably come from your email list.

Document the processes you have in your company. Allow someone else to run through them. Iterate and improve processes until it is done to your standard.

Ryan Healy, copy writer and co-founder of Upsender.com | LinkedIn

#processimprovement #document #growyourbusiness #decentralize #email #standards #scale

Like this episode? Want to learn more? Visit www.exitology.com, or get your copy of Exitology: Proven Strategies to Accelerate Business Growth, 3x Your Company Value, and Exit the Smart Way today.

The average person in America gets about 13,000 messages thrown into their brain every single day.

Fundamentals for deliverability.

Learn about Email Service Provider (ESP) authentication for communications to go to inboxes.

If you are sending from a new domain, send a small number of emails and scale up.

If you are rebranding or changing domain names or changing ESP or IP, be cautious as you scale and manage lists. .

If you want an effective campaign, hire a professional to navigate the setup.

Evaluate open rates, click through rates, and scale up your metrics.

• A healthy email list, regardless of market, should be getting 40% open rate.
• A good click through rate is over 1% based on clicked total sends.

Ryan Healy, copy writer and co-founder of Upsender.com | LinkedIn

#valueproposition #deliverability #ESP #rebrand #domain #scale #campaign #openrate #clickthrough

Like this episode? Want to learn more? Visit www.exitology.com, or get your copy of Exitology: Proven Strategies to Accelerate Business Growth, 3x Your Company Value, and Exit the Smart Way today.

“For every dollar spent on email, you can usually expect at least four dollars in return.”

Explore the components of an effective email campaign.

It is important to evaluate your market (B2C or B2B) and price point of offer.

Number one - everyone loves a sale. Number two - what are your buyers most likely to buy?

Listen to some of the psychological triggers for internal promotions, selling and options for sales.

Ways to cash flow new offers, sustainable ways to upgrade the user experience and also make more money at the same time.

You need to be mailing your email list at least once a week. Have a reason to email them and share something that is valuable to them whether they purchase from you or not.

What is infotainment?

Ryan Healy, copy writer and co-founder of Upsender.com | LinkedIn

#email #campaign #promotion #market #sale #userexperience #mailinglist #infotainment

Like this episode? Want to learn more? Visit www.exitology.com, or get your copy of Exitology: Proven Strategies to Accelerate Business Growth, 3x Your Company Value, and Exit the Smart Way today.

“I’ve always been entrepreneurial, always wanted to do my own thing but I still had to make money so I had jobs.

Through mentorship, he was taught about selling through the written word. He learned the skill of copywriting and selling in print.

Took a pay cut to invest in his future.

If you want measurable real marketing that puts money in your pocket, it is salesmanship and print.

Began writing to 35,000 people a week through a weekly newsletter and designed successful company promotions.

If the warehouse is mad because too much product is being shipped, the marketing and sales department are doing their job.

After obtaining his Series 6 license, quitting his job and not finding success as a financial planner, he became a freelance copywriter.

Ryan Healy, copy writer and co-founder of Upsender.com | LinkedIn

#entrepreneur #copywriting #mentorship #promotion #newsletter #marketing

Like this episode? Want to learn more? Visit www.exitology.com, or get your copy of Exitology: Proven Strategies to Accelerate Business Growth, 3x Your Company Value, and Exit the Smart Way today.