How can you move from the Gioia Method to the Gioia Gestalt? In this episode, Shubha Patvardhan explains how to generate insights from qualitative data, contextualizing the role of coding and coding structures in a variety of other practices that accompany and enhance coding. Shubha also shares how her artistic and meditation practices influence her approach to research. Her wishes for our community: Be Bold, Be Creative, Be Kind.

Shubha Patvardhan is an Associate Professor of Strategy at the Indian Institute of Management Bangalore and previously a faculty member at the Alfred Lerner College of Business & Economics at University of Delaware. Shubha’s research interests are in the domains of strategy-making and managerial and organizational cognition, including identity, image, sensemaking, and future-oriented thought and action. Her recent work explores the strategy-making processes involved in firms that not only seek to engage with the future, but also to actively try to shape it. She received her PhD from the Smeal College of Business at Pennsylvania State University.

Further reading:

Gioia,D. A., Corley, K. G., & Hamilton, A. L. (2013). Seeking Qualitative Rigor in Inductive Research: Notes on the Gioia Methodology. Organizational Research Methods, 16(1), 15–31.

In this short episode, our team thew a virtual retirement party for Pedro Monteiro! Listen in as Pedro reflects on his podcasting and academic journey. Ethnography Atelier podcasts will continue and stay tuned for our upcoming episodes. Thank you Pedro! 🎉

Pedro Monteiro is an Assistant Professor at ​Copenhagen Business School and Visiting Fellow at Gothenburg University. Previously, he was a post-doctoral fellow at the EM Lyon Business School. He holds a Ph.D. in Business and Management from Warwick Business School. He is also the representative-at-large in the OMT Division at AOM. His research examines how organizations develop, recognize and integrate expertise and the​ social (dys)functions of bureaucracy via qualitative methods, including ethnographic approach. The empirical settings he studied include the aeronautics industry, public sector, and cybersecurity.

In this episode with Anna Kim, we discuss some principles around doing fieldwork with respect, especially in settings and populations with low economic resources. Our conversation focuses on how we approach such places and people in ways that declutter our cultural assumptions and appreciate them in their own terms, or closer to that, thus potentially generating more appropriate and impactful insights.

Anna Kim is an Associate Professor in Management for Sustainability and Peter Brojde Faculty Scholar in Entrepreneurship at the Desautels Faculty of Management, McGill University. She holds a Ph.D. in management studies from the University of Cambridge. Before her academic career, Anna worked for Oxfam International and other international development agencies. Her research interests include organizing for sustainability, social entrepreneurship, and linguistic inclusiveness in organizations. She has explored such topics through ethnographic and qualitative studies in various places, many characterized by resource constraints. These include tea and coffee producer organizations in Kenya, Uganda, Tanzania, and Nepal, as well as start-ups in post-industrial Detroit.

Further information

• Koo, E. J. & Kim, A. (2024) "Linguistic Inclusiveness in Organizations: A Russophone Bank in Post-Soviet Kazakhstan.” Academy of Management Journal, doi: 10.5465/amj.2020.1226.
• Kim, S. & Kim, A. (2022) "Going viral or growing like an oak tree? Towards sustainable local development through entrepreneurship." Academy of Management Journal, 65 (5): 1709–1746.
• Kim, A., Bansal, P., & Haugh, H. (2019) “No time like the present: How a present time perspective can foster sustainable development.” Academy of Management Journal, 62 (2): 607–634.