Welcome to the Sales Today podcast.

In this special episode, I’m celebrating the launch of my third book, Ethical Selling.

Listen in as I talk about the natural progression from collaborative and hybrid selling to an ethical approach that balances the needs of customers, companies, and sales professionals.

I address why ethical selling is the future, bust myths about it being "too hard" or "too soft," and provide actionable insights into implementing it in your sales practice.

Along the way, discover the ethical model and how its principles can elevate your sales game to create a win-win-win scenario.

I also introduce the Institute of Ethical Selling, a new initiative to certify and support ethical sales professionals worldwide.

What You’ll Learn in This Episode:

• Why ethical selling is becoming essential for success.
• How the ethical model works alongside existing sales methodologies.
• Practical strategies for empathetic communication, transparency, and building trust.
• Insights into the Institute of Ethical Selling and how it supports sales professionals.
• My personal journey in sales and how it shaped my passion for ethical practices.

Links and Resources:

• Buy my Book: Ethical Selling on Amazon

• Collaborative Selling Scorecard: Take the Free Assessment

• Connect with Fred: LinkedIn Profile

• Watch this episode: Watch on YouTube