Veteran sales coach and founder of Human Aligned Selling, Steve Myers, joins us for a transformative conversation on the evolution of sales strategies over his impressive 42-year career.

With Steve's invaluable insights, we explore how the internet and technology have shifted the salesperson's role from a product-focused expert to a master of human connection.

Our discussion underscores the enduring significance of emotional intelligence in sales success, stressing that while product knowledge is essential, the ability to connect personally with clients is the key differentiator in today's marketplace.

We also tackle the intriguing topic of AI in sales, highlighting its limitations in building trust and fostering genuine relationships.

We dive into the transition from feature-based to solution-based selling, illustrating how truly understanding clients' emotional and behavioural needs can be a game-changer.

Sharing personal experiences, we discuss practical tools like NLP and improv that can enhance communication skills, pushing sales professionals to continually learn and adapt to maintain their edge in this competitive field.

Our conversation takes a thoughtful turn as we examine the concept of equal business stature in client interactions.

We emphasise the importance of creating partnerships where both parties appreciate each other's time and expertise, encouraging salespeople to shift their mindset from subservient to collaborative.

Loved this episode? Take a moment to rate and review the podcast. Don't forget to check out the Collaborative Selling Scorecard (link below) to see how your sales approach measures up in today's ever-changing environment!

-------- EPISODE CHAPTERS ---------

(00:00) - The Evolution of Sales Strategies

(15:09) - Building Emotional Connections in Sales

(30:53) - Establishing Equal Business Stature in Sales

Connect with Steve - https://www.linkedin.com/in/stevemyers0/

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https://collaborativeselling.scoreapp.com/

Watch this episode on YouTube

https://youtu.be/iwclMvo_i3Q