Whether you’re looking to increase your income, start a side business, or completely transform your financial future, Codie Sanchez will break down exactly what separates those who successfully build wealth from those who stay stuck. This conversation is packed with immediately actionable insights covering the biggest myths around money, the difference between acquiring and keeping money, the rich versus broke mindset and how it changes everything, non obvious lessons on negotiating, and more. Plus, we talk about the single most important thing to know about building financial freedom—and it’s not what you think it is.

After spending nearly two decades on Wall Street, Codie Sanchez struck out on her own and has been buying and investing in businesses since 2012. She now runs a holding company of small and medium-sized businesses. Her unique focus is on “boring businesses” like laundromats and lawn care services. Sanchez is also the author of Main Street Millionaire: How to Make Extraordinary Wealth in Ordinary Businesses.

Newsletter - The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at https://fs.blog/newsletter/

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Watch on YouTube: https://www.youtube.com/@tkppodcast

(00:00) Intro

(02:48) Codie Sanchez's Journey to Business Acquisition

(04:21) Understanding the Language of Money

(07:06) The Importance of Financial Freedom

(16:12) Learning and Earning in Your 20s

(17:32) The Power of Proximity and Mentorship

(28:37) The Role of Effort and Determination in Success

(39:45) Lessons from Business Failures

(44:22) Mastering Business Focus and Layering

(46:31) Misconceptions About Money

(48:21) Saving vs. Earning: A Financial Perspective

(51:57) The Rich vs. Broke Mindset

(53:24) Allies vs. Friends in Success

(01:09:04) The Importance of Reputation

(01:20:41) Negotiation and Sales Skills

(01:23:40) The Art of Door Knocking

(01:25:07) Defining Good and Bad Businesses

(01:26:26) Identifying Business Problems

(01:27:57) Hiring the Right People

(01:42:57) Traits of High Performers

(01:46:42) Balancing Work and Personal Life

(01:57:37) Investing as a W2 Employee

The Knowledge Project closes 2024 with a look back at some of the best conversations of the year. Featuring interviews from some of our most downloaded episodes ever, this collection of conversations offers a variety of insights into finances and investing, improving your communication, marketing and positioning, business frameworks, health and nutrition, and how to beat death.

This conversation features segments from finance expert and writer Morgan Housel, non-verbal psychologist Blake Eastman, marketing and positioning expert April Dunford, blueberry billionaire John Bragg, parenting extraordinaire Becky Kennedy, a billion dollar CEO Brad Jacobs, nutrition guru Rhonda Patrick, and the guy who is beating death, Bryan Johnson.

Newsletter - The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at https://fs.blog/newsletter/

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Upgrade — If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠https://fs.blog/membership/⁠⁠ and get your own private feed.

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Follow me: ⁠⁠⁠⁠⁠⁠⁠⁠https://beacons.ai/shaneparrish⁠⁠⁠⁠⁠⁠⁠⁠

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Watch on YouTube: https://www.youtube.com/@tkppodcast

00:00 - Intro 02:12 - Transform your finances (Morgan Housel) 12:10 - Transform your communication (Blake Eastman) 22:04 - Transform how you sell yourself (April Dunford) 33:01 - Transform your business philosophy (John Bragg) 44:31 - Transform your emotions and attitude (Becky Kennedy) 57:45 - Transform your business tactics (Brad Jacobs) 01:07:28 - Transform your nutrition (Dr. Rhonda Patrick) 01:18:06 - Transform your lifespan (Bryan Johnson)