• Episode 40: Season Finale

  • Oct 22 2024
  • Length: 40 mins
  • Podcast

Episode 40: Season Finale

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  • Summary

  • In our final episode of Season One, Curtis and Tom discuss the chief takeaways and biggest lessons learned from our first season. Listen in as they break down the big three: 1.) the importance of messaging hierarchy, 2.) the role of systems in marketing, and 3.) the necessity of aligning metrics with objectives. (Hint: Not everything should be measured as pass/fail.)


    Takeaways:

    • Reflecting on the journey of the podcast and its evolution.

    • How does “WHY-HOW-WHAT” align with the “AIDA” sales funnel?

    • The importance of KPIs in measuring marketing success.

    • Sales readiness is crucial for converting leads into customers.

    • How to align metrics with messaging and methodologies to maximize marketing efforts.

    • Brand building is essential for long-term business growth and short-term lead generation.

    • Sales training can significantly improve conversion rates.

    • Budget allocation should reflect the sales funnel stages and map to the desired outcome of each stage…not JUST sales or conversions!

    Be sure to come back for Season Two!

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