Thestoryographist.com and shawnkunkler.com present: Soloprenuer180 Episode 22, why you should or should NOT discount prices

As solopreneurs, we're often tempted to work for free or discount our product or service, thinking it will somehow win us customers and drive growth. People are relentless about asking for discounts, believing that getting something cheaper is better. Whichever perspective you look at it, offering services for free or discounted is dangerous. 

This week, San Francisco Realtor Shawn Kunkler and The Storyographist discuss why discounting your services can be detrimental to your business. Everyone is going to ask for a discount; it's human nature. But you need to understand as a business what you can and can't do. The Storyographist believes you can negotiate if you are receiving something on the backend, i.e., the ability to put Apple on your resume. Shawn, not so much. However, both believe you shouldn't sell yourself short. Set limits on what you are willing to do, and don't be afraid to say no. 

Things you will learn in this episode:
•When it's okay to work for free
•Have a special rate sheet for friends
•Know your numbers
•Separate the person from the business
•Learn the art of negotiation

You can connect with Shawn and The Storyographist on Instagram, Facebook, and Twitter @solopreneur180. We'd love to connect with you.

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