• Episode 16: Innovating the Consumer Connection: Tia Petch’s Vision for Real Estate Marketing

  • Nov 18 2024
  • Length: 37 mins
  • Podcast

Episode 16: Innovating the Consumer Connection: Tia Petch’s Vision for Real Estate Marketing

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  • Summary

  • In Episode 16 of Call Me Successful, co-host Daniel Petch interviews Tia Petch, Tia has recently stepped into a new role as Head of Innovation & AI at Ray White AKG. In just six months, Tia has transformed the group’s marketing landscape—leading a brand redesign, building a marketing and design specialist team, and creating agent-focused services that allow AKG agents to prioritise listing and selling homes across South East Queensland.

    This episode offers a rare deep dive into the real estate marketing world, exploring how innovation and AI are reshaping how agents connect with consumers. Tia emphasises that at its core, marketing is about building meaningful connections with audiences and closing the gap between industry practices and consumer needs.

    This must-listen conversation between two marketing professionals is filled with fresh ideas and actionable insights for anyone looking to innovate their marketing strategies within the industry.

    🎧 Available now on Apple Podcasts, Spotify, and YouTube!
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