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Are you frustrated by all the complicated marketing jargon and overwhelmed by sales pages, value propositions, and check-out carts? Well, I have good news for you! All marketing can be boiled down to just one simple thing. Want to know what it is? Dive in to Episode 131.

Recently, I was working with a new client on articulating her brand.

She’s in a completely different field than me or the people I normallyserve ... not a writer, speaker, podcaster. A totally different field.

I realized that her clients feel the same way as my clients. And what she offers her clients is the same thing I offer mine.

The content and the methods are completely different, but the basic motivations are the same. In a world overrun with complicated strategies and tactics, we’ve made marketing way too hard. The truth is, at its core, all marketing boils down to one simple thing –connecting your audience's deep-felt need with your ability to help solve their problem.

When you can keep that simple truth in mind, you’ll attract the people who need what you offer, even if you don’t have the snappiest conversion copy or slickest checkout cart.

Let’s talk about some practical ways you can do that.

1. The first point is to keep your marketing relatable to your market.

2. Another important aspect of effective marketing is using your audience's own words to describe their problems and emotions.

3. If the key to good marketing is to understand your clients’ need and how you can meet it, keep this attitude throughout the entire sales funnel.

ACTION STEP
Head over to my free Facebook group, Plan & Pray with Do A New Thing, and grab your Business Thesaurus worksheet. Keep those words in front of you to reference often.

Let's remember that marketing doesn't have to be scary or complicated. By connecting with your audience's deep-felt needs and showing how your offer can meet those needs, you can build connections and drive results. Thanks for tuning in today. I hope you meet me back here next time, and bring a friend.

RESOURCES
Plan & Pray with Do A New Thing –Facebook group where you can find the Business Thesaurus worksheet

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No matter how it went for you, you need to say a fond farewell before you can move confidently into a new year.

The Looking Back to Move Forward challenge will help you take stock of the past year, decide what to carry with you into the New Year, and what needs to stay in the past.