This Podcast is FREE! Donations are appreciated https://busk.co/loganWhy Recruit JVs/Affiliates? There are plenty of ways to drive traffic today. But generally, when you need to drive large amounts of it for a product launch, you will be using paid methods. In many industries, the standard is, of course, paid advertising - usually pay-per-click or PPC. This is risky because you are paying out money for traffic without a guarantee that those clicks you paid for will convert to sales. So, you’re risking loss and you have little or no control of what your ROI will be. For example, you might pay $200 for 200 clicks and only make $210 from the handful of sales you made. It is great that you at least broke even, but you had no control over that outcome and in the next campaign you might make back less than you spent. You can still make this model work, obviously, but it requires a lot of testing, tweaking, adjusting, and a ton of “ad spend” just to get to the point where you have optimized and gained better control over your expected ROI. Compare that to the JV/affiliate model. When you do a JV-driven product launch, you don’t have to worry about ad spend. You’re only paying for successful sales after they happen, and you know in advance what amount you’re paying per sale. You also don’t have to spend any time or money testing and tweaking and targeting. You are handing all that hard work over to JVs with their own lists and audiences that they already know well and know how to pitch and market to. When you compare the two, clearly the JV/affiliate model holds an advantage, especially if you are an independent entrepreneur and not a business with a huge advertising budget. Bottom line: if you want to launch a digital product, you need JVs sending traffic to your offer or you can kiss your dreams of having a big buyers list goodbye. What to Pay Them If a buyers list is your priority, rather than profit – and it should be – then the indisputable best commission rate is 100%. 100% commission launches automatically pop out and appear more attractive when JVs are looking at upcoming launches. Remember, your launch is not the only one out there, vying for affiliates. If an affiliate can make more money with other launches, he or she will ignore yours. So, if your front-end product is less than $20, you should seriously consider 100% commissions (you can always drop it to 50% after the launch). If your front-end product is higher than $20, then it is acceptable to offer something like 50% or 75%. The most common commission rate for the rest of a funnel is 50%. Where to Recruit Launch announcement sites are an excellent place to let JVs know about your upcoming launch. The two most popular ones are Muncheye and JV Notify. Both have a free level where you can list your upcoming launch. However, to get an extra edge, you might opt to pay for added exposure on these sites. Both have paid options that will cause your JV recruiting ads to be more prominent and get more views. Another good place to advertise your launch is on the affiliate marketplaces themselves. JVZoo, ClickBank, and WarriorPlus all have paid advertising options that will allow you to get your launch in front of potential JVs. The success rate and ROI of these advertisements will vary quite a bit. You can also announce your launch in one of the many Facebook JV/launch announcement groups. These groups tend to be private, so you will have to request to join each of them. There are literally a ton of these groups on Facebook. Many of these groups are like notice boards where everyone posts their launch but very few people read about launches, while others are much more interactive and fruitful. Since it only takes a moment to post in each of these, you might as well post even in the lower quality ones, but just be aware that results will vary. A Note on Coaches as JVs Arguably, the quickest and easiest way to get a high-level JV on your team is to join their coaching program. Many IM coaches offer to promote your product as part of their coaching package. However, you should typically do this well in advance of your launch or even in advance of your product creation. This is because these coaches desire to work with active students and do not want their coaching programs to become “affiliate for hire” programs. Coaching programs tend to be expensive, but they are often, ironically, less expensive and more effective than the above-mentioned paid ads that people often spend a lot of money on. Affiliate Signup Page A JV signup page is vital to getting affiliates on board and there are a ton of important elements that you should include, starting with a JV invite video. Your JV invite video is most effective if it features you in “talking head” format. You should describe your product thoroughly as well as all the details of your launch. This means you should mention your funnel and commission model, your contest...
