• Episode 11 with Meagen Eisenberg, CMO at TripActions

  • Nov 19 2021
  • Length: 42 mins
  • Podcast

Episode 11 with Meagen Eisenberg, CMO at TripActions

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  • Summary

  • In this conversation with Meagen Eisenberg, CMO at TripActions, she talks about teambuilding, growth, and marketing. Hear about teams at hypergrowth companies, the order in which to build a team, building a company narrative, aligning marketing values to executive teams, what the first marketing hire should be, and Meagen’s thoughts on taking chances on people.

    Episode Outline

    [00:41] Introducing Meagen

    [01:29] Growing teams at hypergrowth companies

    [04:34] Building a team in order

    [06:35] Mastering product-market fit

    [07:31] Integrating teams

    [10:44] How to build a narrative

    [15:06] Tailoring your comments

    [16:53] Keeping NPS in mind

    [17:26] Challenges in aligning teams

    [25:00] Forming your own opinion

    [27:18] Aligning long-term marketing values to C-Suite and boards

    [30:45] The first marketing hire

    [34:18] Growing, coaching, and taking a chance on people

    [38:05] The three H’s


    Connect with Meagen

    LinkedIn

    Website

    Twitter

    Instagram


    Connect with Elias, Korina, and Holly


    LinkedIn - Elias Rubel, Matter Made

    Twitter - Elias Rubel

    Matter Made Website


    LinkedIn - Korina Edwards, Matter Made

    Twitter - Korina Edwards

    Matter Made Website


    LinkedIn - Holly Chen, ExponentialX

    Twitter - Holly Chen

    ExponentialX Website
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