• Episode #11 - Customer Experience Principle #10 - Customer Journey Mapping - the map is not really the point

  • Jan 5 2021
  • Length: 9 mins
  • Podcast

Episode #11 - Customer Experience Principle #10 - Customer Journey Mapping - the map is not really the point

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  • Summary

  • Some organisations develop journey maps, pop them on the wall and then leave it at that. But the map isn't really the point of Customer Journey Mapping, it's just a byprroduct. So, what is the point?
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