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Episode 10: The Penfolds success story in China
Jun 21 2022
Length: 21 mins
Podcast

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Episode 10: The Penfolds success story in China

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Summary
Penfolds Wine enjoyed huge success in China as a result of excellent timing, a determined CEO, a sizeable marketing budget plus a bit of good luck. As a result, the Penfolds brand is regarded as being in the top 3 of the most successful Australian brands in China, and Penfolds labels have dominated the list […]

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