This Podcast is FREE! Donations are appreciated https://busk.co/loganNow that you have got your goals established, it’s time to start cranking out some quality marketing content. Let’s look at some of the types of content you can create, curate, and leverage in your social marketing. Basic Posts So much emphasis has been placed on visual media like photos, memes, and videos in recent years that many people have forgotten the power of good old-fashioned text. A basic textual post can accomplish a lot and, in fact, can stand out a lot today in people’s feeds that are often filled with non-stop cliché viral images and videos. A standard textual post can be an excellent pattern interrupt in these cases. A textual post, whether it be from your personal profile, a business page, or a group, can be about anything you want. It might be a piece of content in and of itself, like an informative blog post. It could be a link back to some other content elsewhere such as your blog or website or your YouTube channel. Other great ideas for content are questions, stories, and jokes. These can be great for boosting engagement and getting conversations started. Also, a poll is a great way to boost engagement in your textual posts as well. Asking questions is already something that boosts engagement and people love voting on things, so naturally when you pair the two together, you’re likely to get some great social traction. HINT: For polls, always say something like “tell us ‘why’ in the comments below” so people can talk about their opinions and get some conversations and extra engagement going. Image Posts and Memes It has been almost a decade, and we’re STILL seeing images Boromir from Lord of the Rings looking at us in our newsfeeds and telling us about how “One does not simply… [insert funny variable here]”. Why? Because it gets people’s attention, gets your point across, and usually still results in a few likes, shares, or comments. Whether it’s Sean Bean saying, “One does not simply run Facebook ads without a using a tracking pixel” or the Dos Equis guy sipping on a beer and saying, “I don’t usually try to lose 5 pounds in one week, but when I do, I use High Intensity Interval Training”, the fact is memes work in almost any niche. In fact, it is precisely their goofy and ironic application to unexpected niches that causes them to be so funny and get a rise out of people. So, it is settled, if you can find a few minutes per week to make a funny meme for your niche, it’s definitely worth your time. Other images can be beneficial as well. If you are working an “authority” angle, try posting images of you on stage at events. If you are promoting a free report or free digital offer, you can use an image of the eCover itself or even a generic stock image Adobe Stock. Make sure the images are relevant to your offer and audience. So, if you are targeting restaurant owners, a smiling business owner standing outside of their restaurant might work. If you are doing a weight loss product, a stock photo of a woman stretching or a man running might be the ticket. If you are selling physical products, use an image of the product itself or of a person using the product. And remember, these are organic posts, not paid ads, so you’re not bound by some of the usual restrictions like the “text to image” space ratio and so on (although there are still some ToS that apply to all content, so be sure to familiarize yourself with those). Videos Video. The uncontested king of engaging content. This still has not changed. In fact, if anything, it is becoming even more of a norm than ever. If you are not using videos in your social marketing, you’re missing out big time. While it used to be common to use YouTube for hosting your videos and simply embed/link to them on other social platforms, many platforms like Facebook and Twitter have since then started to beef up their own video hosting functionality. For example, today, Facebook is giving YouTube a run for its money and many people are now beginning to lean toward using Facebook as their primary video sharing venue. This is beneficial not only to Facebook, but also to marketers because Facebook has made its videos super engaging by making them autoplay, with no sound, while people are scrolling/swiping past them in their newsfeeds. This results in a ton of views and engagement. This same trend is being seen on other platforms as well. So, video content is a must. But what types of videos should you incorporate into your marketing? There are several options. Regular vlogs, talking head videos, selfie videos, screen capture videos, instructions, tutorials, tips & tricks, funny videos, motivational videos, animated explainer videos, short “ad” videos, inspirational videos, slideshow videos… the list goes on and on. Anyway, you are able to convey content or messages via videos is great. More recently, some social sites ...
