But, be honest, do you work in an Insight-driven organisation? Very few of us can say that we do, in fact Insight teams across every sector in Europe and North America often report that it is actually getting more difficult to do their job. If, as Insight leaders, we want our organisations’ performance to be transformed by Insight, we first have to transform our Insight teams and the role they play in our companies. 

Topics Discussed

• The exponential growth in customer data (1:15)
• Our ability to understand human behaviour (1:40)
• CEOs’ appetite for consumer insights (2:00)
• How many organisations are truly insight-driven? (3:30)
• The discipline of Insight management (4:40)

This is the very first episode of an exciting new podcast series that will outline the 42 secrets explained in the IMA’s Transforming Insight book. In this fascinating episode, you will learn:

• The first key imperative for every Insight team (7:40)
• Insight teams need to drive change (8:50)
• The importance of developing a strategy for Insight (10:05)
• How we can optimise the impact of Insight (11:15)

Highlights

• “Data is the world’s fastest growing resource, and the appetite and ability to use customer and market data is growing exponentially. With no exaggeration, it can be said that there has never been a greater opportunity for Insight teams to transform the performance of an entire organisation.”
• “I think that the increase in available data and ways in which it could be manipulated, together with the ever-expanding demand from decision-makers, have combined to make Insight teams more task-focused. We are doing more and more analysis and research, but in itself, this doesn’t make our companies Insight-driven. Far from it.”
• “If we want our organisations’ performance to be transformed by Insight, we first have to transform our Insight teams and the role they play in our companies.”

If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future editions of this Transforming Insight podcast. Not only will we explore all 42 secrets outlined in the Transforming Insight book, but we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members.

You won’t want to miss this! So hit subscribe, and thank you for listening. 

About James Wycherley, the author of Transforming Insight

James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East. Over the last five years, over 20,000 Insight professionals worldwide have received his 5 Minute Insight emails.

Resources:

If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org

Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased directly from www.transforming-insight.com

Disclaimer

The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.

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