• Episode 054 - Ross Eustis (SFJAZZ) on growing digital programmes from scratch, finding new audiences, learning from other cultural organisations, and the role of digital in enhancing the in-person experience

  • Jul 17 2024
  • Length: 45 mins
  • Podcast

Episode 054 - Ross Eustis (SFJAZZ) on growing digital programmes from scratch, finding new audiences, learning from other cultural organisations, and the role of digital in enhancing the in-person experience

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  • Summary

  • A conversation with SFJAZZ's Director of Digital, Ross Eustis.

    Since 2020 SFJAZZ have developed a comprehensive programme of content for their digital audiences. We look at how these programmes can expand audience reach and enhance engagement.

    Ross talks about how this digital work can complement in-person experiences, making performances more accessible and help foster a sense of community globally.

    Ross also emphasises the importance of a beginner's mindset, transparency with audiences, and the value of knowledge-sharing between cultural institutions.

    If you want to check out all of the videos Ross and his team have been making, head over to SFJAZZ.org/AtHome
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