• Epic conversation with Pete Robins: The fifth age of media

  • Dec 2 2024
  • Length: 1 hr and 6 mins
  • Podcast

Epic conversation with Pete Robins: The fifth age of media

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  • Summary

  • Serial agency founder and digital media pioneer Pete Robins talks to editor-in-chief Omar Oakes about why he believes there's never been a better time to plan media.

    Robins is set to launch his fifth media agency, Project5 – named after his belief that the industry has entered "the fifth age of media".

    Four-fifths of all media is delivered by a form of technology shaped by some sort of data, Robins explains. While the principal goals of media have not changed, the possibilities to plan media have now transformed significantly.

    Related articles:

    Digital pioneer Pete Robins launches fifth media agency

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