In this episode, Sarah sits down with Paul from Materia Environment to explore innovative solutions to the global plastic waste crisis. With a mission to give industrial plastic waste a second life, Materia Environment transforms discarded materials into valuable secondary products used in industries like automotive, horticulture, manufacturing and even playground equipment. Paul shares his journey from corporate communications to the sustainability sector, highlighting how his team’s work is helping large manufacturers embrace a circular economy.

The conversation delves into:

• Plastic Waste Challenges: Why Ireland struggles with recycling rates and how contamination and mixed polymers hinder progress.

• Recycling Innovations: Materia Environment’s efforts to work with manufacturers, creating cleaner waste streams and promoting traceability in recycled materials.

• Circular Economy Solutions: From reimagining single-use plastic trays to future possibilities for recycling complex packaging like blister packs.

Paul and Sarah discuss the broader implications of plastic alternatives, the need for consumer demand for recycled products, and how industries can align with sustainability goals while maintaining safety and functionality.

Paul leaves us with his Top 3 Tips for Climate Action:

1. Improve efforts to recycle domestic plastic waste effectively.

2. Advocate for and purchase products made from recycled plastic.

3. Support businesses and manufacturers prioritising recycled materials in their operations.

Tune in to learn how small shifts in consumer behaviour and innovative industry practices can help close the loop on plastic waste.