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Ep. 7 | The Subscription Economy: A new outcome based business model
Oct 6 2022
Length: 40 mins
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Ep. 7 | The Subscription Economy: A new outcome based business model

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Summary
John Phillips, General Manager EMEA at Zuora, joins John Sullivan, IBM iX EMEA Managing Partner, to talk about trends and challenges in the subscription economy, the digital experience, consumption-based models and moving beyond traditional subscription services. They discuss the drivers behind the shift from ownership to subscription and how that differs across demographics. Also on the docket: lock-in phobia, differentiation, aggregation and regulation.

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