Financial Advisors Want to Know: How Emotions Shape Decisions in Wealth Management - Ep 58

Welcome to the Financial Advisors Want to Know Podcast, I’m Catherine Tindall a CPA with Dominion where our focus is helping financial advisors navigate income tax planning and compliance for their firms.

Award-winning wealth advisor, former RIA CEO. PhD in Behavioral Finance. Growth Partner for Advisors/FinTechs. Applies NeuroBehavioral approach to help firms connect with prospects and grow.

Key takeaways:
Emotions First, Logic Second: People make decisions emotionally first and use logic to rationalize them. Advisors should connect with clients on an emotional level before diving into the technical details.

The Modern Client Journey: Today’s clients do 80% of their research before meeting an advisor. Building credibility and familiarity through online content is essential before the first interaction.

Storytelling Creates Connection: Sharing relatable personal stories and experiences helps clients see themselves in the narrative, fostering trust and rapport.

Breaking Through Emotional Blocks: Advisors must uncover and address the emotional reasons behind a client’s financial hesitations, reframing these beliefs when necessary.

Humanity in Marketing: Clients look for advisors they can relate to. Showcase your personality and unique approach to stand out in a sea of sameness.

Connect with Dr. Joshua Wilson
https://www.linkedin.com/in/drjoshuawilson
https://www.youtube.com/channel/UCytX5WYLwxKzP9_DTGtMncQ

Connect with Catherine:
https://www.linkedin.com/in/ctindallcpa/

Sign-up for our newsletter:
https://dominion-enterprise-services.kit.com/9944b047d9

Contact Catherine's Team:
admin@dominiones.com

Looking for a more holistic relationship with your taxes? Book 15 minutes to have a coffee chat with Catherine to see if you could be doing more: https://calendly.com/ctindall/podcast-getting-to-know-you

Sign-up for our newsletter for the only tax update you’ll need to read and future episodes here and how to get in touch with Catherine: https://dominion-enterprise-services.ck.page/9944b047d9

Visit us at DominionEs.com

Connect with Catherine on LinkedIn