• Ep 472 Exit Story: The Broken LOI: How George Hartley Salvaged the Sale of SmartrMail

  • Dec 13 2024
  • Length: 50 mins
  • Podcast

Ep 472 Exit Story: The Broken LOI: How George Hartley Salvaged the Sale of SmartrMail

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  • Summary

  • Blue Thumb, Australia’s largest art marketplace, spawned SmartrMail—a SaaS business that grew to $2 million in annual recurring revenue (ARR). When George Hartley decided to sell SmartrMail, he faced a major setback: the buyer he signed an LOI with didn’t have the funds to close.

    In this week’s Built to Sell Radio, George shares the lessons he learned when his first deal fell apart and how he ultimately salvaged the sale.

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