• Ep. 41: How a journalist becomes an entrepreneur ft. Lindsey Stanberry

  • Jan 9 2025
  • Length: 58 mins
  • Podcast

Ep. 41: How a journalist becomes an entrepreneur ft. Lindsey Stanberry

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  • Summary

  • This week Francis Zierer speaks with Lindsey Stanberry, creator of The Purse, a newsletter focused on money, motherhood, work, and relationships. Lindsay shares her journey from working in corporate media to becoming an independent creator/entrepreneur.

    The Purse: https://thepurse.substack.com/

    00:00 Introducing Lindsey and The Purse

    01:25 Transitioning from Corporate to Independent Creation

    06:16 Developing a Blog into a Sustainable Brand

    09:30 The Biggest Detriment to Journalists in Media

    14:26 Defining Identity: Creator, Journalist, or Entrepreneur?

    19:44 The Value of Collaboration and Partnership in Entrepreneurship

    24:43 Choosing Your Niche for a Content Franchise

    30:54 Growing an Organic Newsletter Audience

    32:14 The Challenge of Paid Subscriptions

    35:22 Fostering a Community Through Events

    38:18 Creator's Concern of Financial Sustainability

    42:24 The Evolution of the Newsletter Format

    45:05 The Value of Transparency and Trust as a Creator

    47:08 The Value of Quality Writing Amongst Abundant Free Content

    54:29 Take Yourself Seriously

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