Today we are thrilled be joined by Rebeccas good friend, and marketing extraordinaire - Emily Watson. Emily is Creative Director at The Content Creature and absolutely loves the magic of words. Emily’s experience in marketing is a result of over 15 years in the property and development industry. During this time, she discovered a passion for all things creative, content, marketing, and social media. Emily is a specialist in organic content, social media management and developing strategies to advance businesses in their niche. Emily’s Melbourne-based business, The Content Creature, was built from a desire to use creativity and help other businesses stand out in the ever-evolving social media landscape. The Content Creature specialises in unique content marketing to help engage customers, increase online presence and grow communities.

Topic Summary:

• Emily’s career journey
• The Content Creature 
• Content marketing - what is it?
• Finding an authentic voice 
• The future of social media marketing
• Content Marketing done well 
• User generated content 
• Going viral isn’t always what you think
• Who wants a purple rock?
• Balancing family while running a start up business
• AI in Marketing and its impact
• Hiring for attitude and not just experience

This podcast is possible thanks to our sponsors: scouted. and Polka Dot Property.

Connect with us on LinkedIn:

Rebecca Shackleton | Polka Dot Property

Nikita Jenkin | scouted.

If you’ve got an interesting property story to tell, we’d love to hear from you: email us at themasterplanpodcast@gmail.com

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