• Ep 27. From Viral Mascara Reviews to Multi-Million Dollar Businesses: Kelly Rose Sarno's Unfiltered Journey in Beauty Content Creation

  • Oct 17 2024
  • Length: 53 mins
  • Podcast

Ep 27. From Viral Mascara Reviews to Multi-Million Dollar Businesses: Kelly Rose Sarno's Unfiltered Journey in Beauty Content Creation

  • Summary

  • Join Sonia as she sits down with beauty content creator and entrepreneur Kelly Rose Sarno in this candid episode of lipservice. Discover how Kelly transformed her passion for makeup into a thriving career, from her viral Puff Me hair product video (on Facebook!) to managing a team of 13 across two successful companies.


    Highlights include:

    • Kelly's unexpected path from Facebook live-streaming to TikTok stardom
    • Balancing family life with content creation and business management
    • The importance of authenticity and mental health in the creator economy
    • Behind-the-scenes insights on brand collaborations and the Ulta Beauty Collective
    • Kelly's "no-BS" approach to content creation and social media strategy
    • Candid discussion on team building and delegating tasks as a creator

    Whether you're an aspiring influencer, beauty enthusiast, or industry professional, this episode offers valuable insights into the realities of content creation and entrepreneurship. Tune in for honest advice, inspiring stories, and a glimpse into the life of a creator who's not afraid to keep it real.

    If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

    Instagram and TikTok


    Join lipservice world, the free community helping beauty creators connect and elevate.


    Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment.

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