If your nonprofit is already on facebook and instagram, why should you be on youtube? Is youtube for nonprofits? It's just one more platform to learn, why should you bother?

For starters, youtube is a search engine, not a social media platform -- and that makes a HUGE difference in terms of the lifespan of your content and how people find you when they don't already know you. If your organization is already investing time, money and energy into producing video content, you're losing a huge opportunity to grow your base of support if you're not publishing those videos on youtube.

In this episode, we get into the demographic reach of youtube, youtube vs social media and how that works in your favor in the long-term, and the bare minimum you need to start a youtube channel.

Download our free guide "Super Fast YouTube Set-Up" at https://bit.ly/3otNvyi

Youtube version -- https://youtu.be/Yk3JpCUI3ho

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✨ THINGS TO DO NEXT ✨

Download “Super Fast YouTube Set-Up” ➡️ https://bit.ly/3otNvyi

Pop Live walk-thru: setting up your youtube channel and keyword search -- https://youtu.be/xxNtgDZMN0M?t=629 (start at 10:29)

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✨ REFERENCES ✨

https://the-refinery.io/blog/how-long-does-a-social-media-post-last

https://cappuccinoandfashion.com/lifespan-of-social-media-posts/

https://www.linkedin.com/pulse/how-long-does-social-media-post-live-julia-ripo/