This episode was recorded LIVE and in-person during Small Business Week.

This in-depth conversation covers the steps to developing a brand, from messaging to visuals to marketing.

You’ll hear from three experts with different backgrounds as we share our various perspectives on the topic of “what makes a strong brand?”

• How do you decide on your brand’s niche?
• How do you determine your ideal client?
• What needs to be done before you launch your brand?
• What role does your website play in growing your brand?
• Why branding is so much more than a logo, and what personal brands can learn from this
• What visuals are actually the most important for your marketing
• How AI is changing the game when it comes to content creation and building your brand

>>MEET OUR GUESTS<<

Greg Carmichael is the Director of Synergy Design, a branding and design agency operating remotely in both Calgary and Toronto. Greg leads a team of seven in-house creatives, a collective group of graphic designers, web and UX designers as well. Celebrating their 25th year, Synergy Design is your branding and creative team.

Afton Brazzoni is the founder of Scribe National, a content strategy and writing studio that partners with B2B companies, as well as entrepreneurs. Afton's firm has had the pleasure of working with more than 80 clients in the past 5 years — the majority being repeat customers — including billion-dollar tech unicorns and others among Canada’s 50 fastest growing companies. Storytelling isn’t just Afton's day job — it’s a craft she's been honing professionally for 15 years. As a former news reporter, Afton has built her company with a journalistic approach that means her clients' content is original, expert-level and impactful. Afton is also a business and marketing strategy mentor to creative service providers, offering strategy sessions and monthly coaching.

>>CONNECT WITH GREG<<

https://www.linkedin.com/in/gregcarmichaelsynergydesign

www.synergydesign.ca

>>CONNECT WITH AFTON<<

Grab Afton’s free guide : 6 Keys to an In-Demand Brand

https://www.linkedin.com/in/aftonaikens

https://www.instagram.com/aftonbrazzoni/

www.scribenational.ca

>>LET’S CONNECT<<

Follow on Instagram

Facebook

YouTube

Website

>>RESOURCES YOU’LL LOVE<<

Ready to get visible without relying on social media? Get your custom plan and apply for the Brand Visibility Accelerator!

• https://ksco.ca/bva/

Kickstart your visibility plan without social media! Grab our Ultimate

Get exclusive access to a conversation from the Let Yourself Be Seen Summit hosted by Mitzi McMahon.You can connect with her here.

We’re unpacking:

• how to get out of your own way so that you can show up and get visible
• the “future you” mindset that helps you do things even when you don’t want to
• what actually counts as visibility
• Visibility strategies you can try in under 10 minutes a day
• how to use your momentum to keep getting more visible

Make sure you check out Brand Visibility Accelerator if you want to set yourself up for consistent visibility in under 10 minutes a day for 2025!

>>LET’S CONNECT<<

Follow on Instagram

Facebook

YouTube

Website

>>RESOURCES YOU’LL LOVE<<

Ready to get visible without relying on social media? Get your custom plan and apply for the Brand Visibility Accelerator!

• https://ksco.ca/bva/

Kickstart your visibility plan without social media! Grab our Ultimate Roadmap to Visibility Off Social bingeable audio course.

• https://kellysinclair.thrivecart.com/pod-ultimate-roadmap-to-visibility/

Want to save time creating content? Snag The Simplified Content System for only $47!

• https://www.entrepreneurschool.ca/content

Time to elevate your brand? Book a coffee chat to explore working with Kelly

• https://tidycal.com/ksco/discovery-call

>>THANKS FOR LISTENING!<<

If you enjoyed this episode, please help us share it with others by:

• Following the show - If you would like to get automatic updates of new podcast episodes, hit the follow button! This is one of the best ways to support our show!
• Leaving us a positive review - Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you.
• Screenshotting and sharing it with us on Instagram

--------------------------

Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts and nominated for a Women in Podcasting Award!

If visibility seems intimidating and you don’t know if you’re “ready” to jump in, this episode is for you!

We unpack how visibility is like layers in a cake, you start with the foundations and slowly build on as you get more clarity and more confidence.

Listen in to discover:

• Where to start when it comes to visibility
• What should you do first for visibility?
• What’s the easiest way to collaborate with others for visibility?
• How long does it take to see results from visibility efforts?
• Do I need a large following to be visible?
• How do I fit visibility efforts into my already busy schedule?
• What can I do right now to improve my visibility without spending money on ads or PR?

>>LET’S CONNECT<<

Follow on Instagram

Facebook

YouTube

Website

>>RESOURCES YOU’LL LOVE<<

Ready to get visible without relying on social media? Get your custom plan and apply for the Brand Visibility Accelerator!

• https://ksco.ca/bva/

Kickstart your visibility plan without social media! Grab our Ultimate Roadmap to Visibility Off Social bingeable audio course.

• https://kellysinclair.thrivecart.com/pod-ultimate-roadmap-to-visibility/

Want to save time creating content? Snag The Simplified Content System for only $47!

• https://www.entrepreneurschool.ca/content

Time to elevate your brand? Book a coffee chat to explore working with Kelly

• https://tidycal.com/ksco/discovery-call

>>THANKS FOR LISTENING!<<

If you enjoyed this episode, please help us share it with others by:

• Following the show - If you would like to get automatic updates of new podcast episodes, hit the follow button! This is one of the best ways to support our show!
• Leaving us a positive review - Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you.
• Screenshotting and sharing it with us on Instagram

--------------------------

Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts and nominated for a Women in Podcasting Award!