A live chat with Brenda Meller and Kerry Barrett on "How to Pitch, Land, and Use Media for Brand Visibility"

LINKS MENTIONED:
http://www.kerrybarrett.com/resources

Connect with Kerry: https://www.linkedin.com/in/kerrybarrett/

Download my 15 LinkedIn Profile Tips Checklist:
https://www.mellermarketing.com/list

LinkedIn "Power Hours" (Single Session, x4, x12)
Each package includes:

• LinkedIn consulting / coaching, personalized to your needs and focusing on your questions.
• Review of LinkedIn profile / company page to provide guidance / advice / recommendations

https://www.mellermarketing.com/powerhour

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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

Are you a solopreneur, business professional, or solopreneur looking to get a bigger slice of the LinkedIn Pie? Watch this LinkedIn profile mini-audit of Michelle Zink - Coach to Women Business Owners

TIPS we covered include:

▪️ Setting up a company page. Video + blog: https://www.mellermarketing.com/blog/how-to-create-a-company-page-on-linkedin-free

▪️ Swapping out marketing messages in your LinkedIn Header

▪️ The previewable area of your LinkedIn headline

▪️ And more!

Want a LinkedIn profile mini-audit? If you're a coach / consultant / solopreneur, download these 15 LinkedIn Profile tips, and follow the instructions in the final email: https://www.mellermarketing.com/list

LinkedIn "Power Hours" (Single Session, x4, x12)
Each package includes:

• LinkedIn consulting / coaching, personalized to your needs and focusing on your questions.
• Review of LinkedIn profile / company page to provide guidance / advice / recommendations

https://www.mellermarketing.com/powerhour

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

Here are the key takeaways from the podcast discussion about Leveraging Book Content for Effective Marketing with Pooja Arshanapally

Marketing Strategy:
• Start repurposing content on the platform where you already have the strongest presence/ROI
• Test different platforms for about a month to measure effectiveness
• Begin marketing 6-12 months before book launch to build anticipation and engagement
• Consider the book as part of your overall business strategy, not just focus on book sales
• Be consistent with posting and build relationships before pushing sales

Content Repurposing Tips:
• Break down chapters into bite-sized pieces for social media posts
• Share content that didn't make it into the book as supplemental material
• Create different formats (video, text, graphics) to reach different audience preferences
• Use square images that work across multiple platforms
• Don't worry if you've shared all the content - people prefer having it collected in book form
• Focus on one book at a time if topics are different, or combine if themes are similar

Platform Selection:
• Choose platforms based on where your target audience spends time
• Test multiple platforms but track results to determine effectiveness
• You don't have to be on every platform - focus on what works for you and your audience
• It's okay to avoid platforms you strongly dislike, but consider stepping out of your comfort zone

Content Ideas:
• Pull quotes from the book
• Share testimonials
• Create carousel posts explaining concepts
• Develop series based on individual chapters
• Share statistics and factual statements
• Include behind-the-scenes content about writing process

General Advice:
• Don't be afraid to repeat content - people appreciate repetition
• Use content repurposing to support broader business goals beyond book sales
• Build relationships with audience before pushing sales
• Treat online marketing similar to in-person networking - build relationships first
• Consider getting help with content repurposing if needed through consultation or execution services

LinkedIn "Power Hours" (Single Session, x4, x12)
Each package includes:

• LinkedIn consulting / coaching, personalized to your needs and focusing on your questions.
• Review of LinkedIn profile / company page to provide guidance / advice / recommendations

https://www.mellermarketing.com/powerhour

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)