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What happens when a legacy brand like Gap teams up with a TikTok star to redefine fashion trends? Senior account manager Sinead Morrissey joins us to share how Julia Huynh's quest for the ultimate "hoodie that hoodies" sparked a groundbreaking collaboration with Gap. This episode looks at the creative process behind Julia's design journey, offering a fresh perspective on influencer marketing and the power of authentic engagement in the digital age.

We explore how Gap's innovative approach — involving Julia in the design process — not only tapped into TikTok trends but also set a new standard for brand-influencer partnerships. Discover how social listening and community engagement can transform marketing strategies for legacy brands. Sinead offers insights into the evolution of influencer culture, reflecting on lessons learned from past collaborations and the immense potential of the creator economy. Join us to understand how listening to your audience and collaborating with digital influencers can lead to relevance and relatability in today's fast-paced social media landscape.

Curious if your content strategy is ready to crush it in 2025? Let’s find out together! Book a free 15-min discovery call with Chris to get tailored insights that can skyrocket your brand’s growth. Ready to take the leap?

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In this episode of Embracing Marketing Mistakes, we sit down with Brian Keane, bestselling author of The Fitness Mindset and Rewire Your Mindset. Brian opens up about his journey from struggling as a personal trainer — living paycheck to paycheck and actually digging for a bus fare in his sofa cushions — to building a thriving fitness empire and inspiring thousands through his books, podcasts, and coaching.

Discover how Brian transformed his mistakes into stepping stones, including the hard lessons of running a business, overcoming self-doubt, and learning to embrace failure as feedback. From practical tips on building resilience and personal branding to the raw truth about setbacks, Brian’s story offers powerful takeaways for marketers and entrepreneurs alike.

Explore the art of handling negativity and building resilience in the business world whilst Brian's insights into managing negative feedback and reframing challenges highlight the importance of seeing failure as valuable feedback rather than a final outcome. Drawing lessons from Brian's personal business missteps and triumphs, we dive into the balance of leveraging social media for growth and maintaining sanity online and equipping you with the strategies to overcome obstacles and thrive in both personal and professional pursuits.

Get ready for a conversation packed with inspiration, authenticity, and actionable insights that will help you turn failures into opportunities.

Curious if your content strategy is ready to crush it in 2025? Let’s find out together! Book a free 15-min discovery call with Chris to get tailored insights that can skyrocket your brand’s growth. Ready to take the leap?

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Robin Smith, Head of Corporate at Censuswide, joins us in unravelling the complexities of modern marketing in our latest episode as we look at a brand new comprehensive report on CMOs.

We invited Robin onto the show so you could gain real insight from their inaugural "Voice of the CMO Report" which questioned more than 500 CMOs. The report looks at tackling AI's role in crafting hyper-personalised campaigns while maintaining authenticity. With a keen focus on the challenges of managing brand backlash amidst evolving ESG expectations, Robin underscores the importance of balancing creativity with data to navigate today’s marketing landscape.

We explore the gruelling landscape of modern marketing strategies where social listening tools become pivotal in understanding ever-changing customer needs, particularly in B2B sectors. From the rise of podcasts as essential engagement tools to the struggles of CMOs juggling increased demands with shrinking budgets, this episode covers it all. Discover how innovative approaches like outsourcing talent to cost-efficient regions align time zones without compromising quality, offering a lifeline to budget-strapped marketing departments.

We cap off the discussion with a candid look at workplace fails and the lessons they offer. From email mishaps to the nuances of maintaining statistical robustness in research, the episode is rich in relatable anecdotes and practical advice. Robin shares exciting future possibilities, like blending natural and synthetic audiences in marketing events, hinting at the technologically innovative road ahead. Buckle up for an episode that promises to enlighten you with its blend of expert insights and real-world experiences.

Curious if your content strategy is ready to crush it in 2025? Let’s find out together! Book a free 15-min discovery call with Chris to get tailored insights that can skyrocket your brand’s growth. Ready to take the leap?

👉 [Book your call with Chris now] 👈

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