Embracing Erosion

By: Devon O'Rourke
  • Summary

  • Embracing Erosion is the podcast that lets you inside the heads of product marketers, investors, and go-to-market leaders who tackle changes head-on and turn them into competitive advantages.
    Devon O'Rourke
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Episodes
  • BEST OF — Lori Goode: CMO of Index Exchange on Mentors vs Sponsors, Why Brands Should Reflect Consumer Values, & How to Build Annual Plans
    Nov 4 2024

    On this episode of Embracing Erosion, Devon chats with Lori Goode, the Chief Marketing Officer of Index Exchange. They discuss what working in hospitality can teach you about being a marketer, why the pace of innovation is what makes ad tech so attractive, the difference between mentors and sponsors, how to advocate for your career, why streaming TV remains so nascent and exciting, why consumer values must be reflected in brands, how ChatGPT is disrupting SEO, how to build your annual plans and budget, and much more. Enjoy!

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    56 mins
  • BEST OF — Julie Towns: Pinterest's Unique Position in E-Commerce, Establishing a Singular Focus, Hiring Best Practices, & Taking Time for Retros
    Oct 21 2024

    On this episode of Embracing Erosion, Devon chats with Julie Towns, the VP of Product Marketing at Pinterest. They discuss the messy middle of the shopping journey and how Pinterest is in a position to help consumers and brands alike, the power of having a singular focus, the importance of retrospectives, how to lead remote teams, the nuances of having Product Marketing report into Product vs Marketing, and much more. Enjoy!

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    1 hr
  • BEST OF — Janine Gianfredi: CMO of Transcarent & Former CMO of the United States Digital Service on Innovation, Marketing, & Leadership
    Oct 7 2024

    On this episode of Embracing Erosion, Devon chats with Janine Gianfredi, the Chief Marketing Officer at Transcarent and the former Chief Marketing Officer at the United States Digital Service under the Obama Administration. They discuss the healthcare industry and why and how it needs to be simplified, the differences between making decisions at a startup vs an enterprise, lessons from working within Google's innovation unit, X, what it’s like getting recruited by the White House and serving as the Digital Service’s CMO, tons of leadership advice, and much more. Enjoy!

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    53 mins

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