In our latest FODcast episode, we sit down with Alessandro De Santis, Partner and Chief Strategist at Nebulab, to explore how brands can transform their digital commerce strategies by enhancing customer experience, activating data effectively, and embracing cutting-edge innovations like AI and Digital Product Passports.

💡 Key Takeaways from This Episode:

• Customer Experience as a Competitive Advantage: Why CX isn’t just about the purchase. From post-purchase support to reverse logistics, learn how aligning customer satisfaction with business goals can drive loyalty and performance.
• Unlocking the Power of Data: We talk about why many brands miss out by focusing on broad data instead of actionable insights.
• The Future of Digital Product Passport: With upcoming European regulations, DPPs are set to transform retail by providing detailed product information and bridging online and offline experiences. Learn how they can enhance consumer engagement and second-hand market insights.
• AI’s Role in Retail Innovation: From tools like Shopify’s Sidekick to hyper-personalisation, we dive into how AI is reshaping customer interactions while stressing the need for human oversight to maintain brand integrity.

🎧 Ready to rethink your approach to digital commerce? Tune in now wherever you get your podcasts for expert advice and forward-thinking strategies.

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