**This is a classic re-release of episode 22 of The Sign Off: A Frameworth Podcast from August 19, 2021**

They called him "The Entertainer" for a reason. Eddie Shack was as exciting on the ice as he was off of it.

For a man who grew up illiterate, he managed to chart a path which brought him more success and accolades than some of the most well-read people out there.

Along the way he couldn't help but be loved by just about everyone he came across, and as a result his life's story could fill an entire book.

In 2019 Brian Ehrenworth, the President of Frameworth Sports Marketing and Frameworth Publishing, recruited Ken Reid to help tell the story of Eddie's life.

Before the end of the year, they were touring across Canada celebrating The Entertainer's return to the limelight.

In this episode we sit down to recount everything that went into making the book--from the exhaustion to the exhilaration.

You can purchase copies of this book in your local bookstore, or by following this link: https://www.chapters.indigo.ca/en-ca/books/eddie-shack-hockeys-most-entertaining/9781999209803-item.html

Send your thoughts, comments, and questions to SignOffPod@Frameworth.com

Twitter: @FrameworthSports

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Mikey's Twitter: @RetrogradeMikey

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