Welcome back to episode 258 of the Ecommerce Society Podcast! After a little break (which feels so odd for me), I’m sharing some big life updates that have been in the works. For over four years, I’ve been pouring everything into my business, and now I’m stepping away from some things to explore new passions. Tune in to hear why I’m closing some chapters—like my coaching programs and membership—and diving headfirst into exciting new ventures, like my product business and, yes, a 9-to-5!

I get into how burnout post-book launch in 2023 set me on this path and how starting my dog poop bag business made me realize I’m ready for a fresh adventure. I also reflect on why it’s important to embrace change, the value of businesses as stepping stones, and what’s next for me.

In this episode, I share:

• Why I’m stepping away from coaching and memberships.
• The burnout that hit after launching my book, Customer Obsession.
• Starting a 9-to-5 and how it’s giving me new energy.
• The fun and excitement of working on my new product-based business.
• My thoughts on pivoting and how businesses are stepping stones for your next adventure.
• A possible future direction for the podcast and how I want to feature more brand case studies.

Episode Highlights:

• (00:01) Catching up after my break and why I’m stepping back.
• (02:21) Why I decided to close my coaching programs and memberships.
• (04:39) Burnout post-book launch and how it shaped my decision.
• (06:53) Starting the dog poop bag business and rediscovering my passion.
• (09:19) Where the podcast might be headed next: more brand case studies, fewer business tips.
• (11:39) Why I’ve paused the Just Add Hot Sauce newsletter (for now!).
• (14:04) My thoughts on balancing a 9-to-5 with running a side business.
• (16:27) Reflecting on the past few years and how each step has led to new opportunities.

Listener Shout-Out: Thank you to everyone who’s been with me over the years, from listening to the podcast, to joining my programs, and reading Customer Obsession. You’ve been part of this journey, and I’m so grateful for your support!

Let’s Connect: Feeling like you’re in the midst of your own pivot? DM me on Instagram! I’d love to hear about your journey.

Links & Resources:

• My book, Customer Obsession https://www.amazon.com/Customer-Obsession-brand-obsessed-customers-commerce/dp/1737772620

Thank You! Thank you for tuning in to this week’s update. If you’re enjoying the show, please leave a 5-star review—your support means everything to me!

Grab my new book, Customer Obsession

Follow Kerrie on Instagram

www.kerriefitzgerald.com

www.kerriefitzgerald.com/services

In this quickie episode we're features 20 easy to use BEHIND the Scenes Content Ideas to create mega connection and trust with your customers! You can use these for Instagram or Tiktok!

Grab my new book, Customer Obsession

Follow Kerrie on Instagram

www.kerriefitzgerald.com

www.kerriefitzgerald.com/services

10 THINGS THAT DISNEY DOES EVERY DAMN DAY THAT MAKE THEM A CULT BRAND

( And Why You Need To Pay Attention, Learn And Implement To Your Own Business)

Lets talk about, The OG of cult brand- Disney World.

Last week I spent two days in Disney World and the entire time I was there, I was legit making a mental list of all the incredible things Disney does so well. I was absolutely BLOWN AWAY at how much Disney works hard to create the most unforgettable experience for its customers and that shined through my entire trip so clearly. Not a single detail is forgotten by this brand.

Yes it's not technically a product brand BUT it's literally the bestest and most powerful example of what a modern cult brand is today.

Grab my new book, Customer Obsession

Follow Kerrie on Instagram

www.kerriefitzgerald.com

www.kerriefitzgerald.com/services

This week we are doing a female founder story, featuring Sena Wheeler, CEO of Sena Sea, a multiple seven figure subscription business. Sena Sea, a family-run business that brings the best of wild Alaskan fish straight to your doorstep. Founder Sena Wheeler shares her journey from a fifth-generation fishing family to pioneering online seafood delivery. Discover the challenges, triumphs, and the unique approach that sets Sena Sea apart in the sustainable seafood industry. Featured Guest: Sena Wheeler, Founder of Sena Sea

Key Points Covered:

1. The Origins of Sena Sea: Learn about Sena's deep-rooted connection to fishing, her transition from a career in food science to entrepreneurship, and the pivotal Thanksgiving drive that sparked the idea for Sena Sea.
2. Challenges of Starting an Online Seafood Business: Sena discusses the initial hurdles, including setting up an online store, shipping logistics, and the importance of quality and sustainability in their products.
3. Growth and Marketing Strategies: Discover how Sena Sea utilized farmers' markets for direct customer feedback, built an engaging email list, and leveraged blogging to drive organic traffic and educate customers.
4. The Power of Email Marketing: Sena emphasizes the role of personal storytelling and consistent communication in building customer loyalty and driving repeat business.
5. Subscription Service and Customer Retention: Hear about the introduction of a subscription model, the benefits of recurring orders, and strategies for customer retention.
6. Future Plans and Expansion: Sena shares insights into upcoming initiatives, including exploring affiliate marketing, targeting a younger demographic, and enhancing their email marketing workflows.

Where to Find Sena Sea and Their Wild Alaskan Fish:

• Website: www.senasea.com
• Join the Email List: For exclusive offers, recipes, and a glimpse into the life of a fishing family.
• Cook like a fisherman's wife cookbook available for free on https://senasea.com

Grab my new book, Customer Obsession

www.kerriefitzgerald.com/services

Book a 1:1 call with me https://www.kerriefitzgerald.com/strategycall

Follow Kerrie on Instagram

www.kerriefitzgerald.com

www.kerriefitzgerald.com/services

Welcome to the Ecommerce Society Podcast! In this podcast episode, I’m doing a coaching session with swimwear brand, naked summer.

This feels like a REAL coaching session with me, so bear with me as its a long one.

We talk through typical questions that brands always come to me with help on- how do i increase my conversion rate, how can I make my website better and how do I get more traffic, so these are some of the things I tackle on this robust coaching episode!

If you want to tune into one of the two specific questions we cover- here are the timestamps:

Question 1: How do I increase my website conversion rate Timestamp: 0-1:11

Question 2: How do I increase my traffic Timestamp 1:12- end

Grab my new book, Customer Obsession

www.kerriefitzgerald.com/services

Book a 1:1 call with me https://www.kerriefitzgerald.com/strategycall

Follow Kerrie on Instagram

www.kerriefitzgerald.com

www.kerriefitzgerald.com/services

www.nkdsummer.com

ig @naked_summer

TikTok @makedsummer

Welcome to the Ecommerce Society Podcast, episode 253.

In this podcast episode, Kerrie hosts Katie Cole and Jenny DiMarco, founders of Monthlies Period Club, a subscription service offering personalized period products delivered directly to customers. They discuss the inspiration behind their brand, emphasizing convenience and customization, aiming to destigmatize periods and make menstrual products accessible. The brand offers a mix-and-match approach to product selection, using well-known brands to allow customers to tailor their subscriptions to their needs. The conversation also covers the entrepreneurial journey of the founders, from ideation to overcoming initial hesitations and the operational challenges they face. They highlight their commitment to charitable outreach and the educational aspect of their business. The episode explores the dynamics of starting a business in college and the supportive feedback they received from friends and family, contrasting with some skepticism from older individuals unfamiliar with modern entrepreneurial opportunities.

Grab my new book, Customer Obsession

www.kerriefitzgerald.com/services

Book a 1:1 call with me https://www.kerriefitzgerald.com/strategycall

Follow Kerrie on Instagram

www.kerriefitzgerald.com

www.kerriefitzgerald.com/services

www.monthlies.club

www.instagram.com/monthlies.club

Use code 15 for 15% off your first order

Welcome to the Ecommerce Society Podcast! In this episode I do a deep dive on the top 10 reasons Shopify is the best platform for starting an e-commerce business. It’s no shocker here that I am a WILDLY OBSESSED customer superfan of Shopify and since I’ve never dedicated an entire episode on why I love them so much, I thought today was the day!

If you are on the fence about starting a Shopify store- this episode is for you or if you’re an Etsy seller and want to branch out and start your own website- this is for you too!

Sign up for a free trial and get your first month for just $1, tap that link below

shopify.pxf.io/QOqWDY

Grab my new book, Customer Obsession

www.kerriefitzgerald.com/services

Book a 1:1 call with me https://www.kerriefitzgerald.com/strategycall

Follow Kerrie on Instagram

www.kerriefitzgerald.com

www.kerriefitzgerald.com/services

each week i choose a new brand, dissect their marketing or strategy and share with you how they do it , so you can do it too.

https://kerriefitzgerald.myflodesk.com/hotsauce

** some links may be an affiliate link. Its no extra cost to you, but i may get a small referral commission. I only share products/services that I am obsessed with.

Welcome to the Ecommerce Society Podcast! In this episode, I chat with Deonnah Carolus, founder of Ecommerce Savvy. Deonnah shares her journey from running a marketing agency to pivoting to e-commerce, focusing on helping smaller businesses succeed online.

We dive into the challenges of expensive mastermind programs and varying levels of participant commitment. We also discuss the importance of differentiation in saturated markets and share our experiences with starting product-based businesses. Deonnah reveals her idea for a doggy bandana business, and I share my experience with manufacturing dog bandanas.

We explore potential collaboration and offer support to each other in our ventures. Deonnah also highlights the fun and rewarding aspects of marketing to pet parents and shares her experience in the pet industry. We discuss how to choose a business idea and the importance of researching different industries and SO MUCH MORE!

Grab my new book, Customer Obsession

www.kerriefitzgerald.com/services

Book a 1:1 call with me https://www.kerriefitzgerald.com/strategycall

Follow Kerrie on Instagram

www.kerriefitzgerald.com

www.kerriefitzgerald.com/services

each week i choose a new brand, dissect their marketing or strategy and share with you how they do it , so you can do it too.

https://kerriefitzgerald.myflodesk.com/hotsauce

Ecommerce-Savvy.com

https://www.instagram.com/ecommercesavvy/

hello@ecom-savvy.com