• EYE OWN A BUSINESS

  • By: IDOC
  • Podcast

EYE OWN A BUSINESS

By: IDOC
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  • Summary

  • What does your dream optometry practice look like, and are you ready to make it a reality? Whether you’re an established owner, an aspiring optometrist, or someone looking to grow within the field, Eye Own a Business is your go-to resource for building a thriving practice and a fulfilling career. Hosted by Dr. Steve Vargo, a former optometrist turned expert in practice management, this podcast offers invaluable insights to help you grow both your business and your patient care. Each episode focuses on two essential pillars: elevating your practice’s operations and enhancing the patient experience. We understand that running an optometry practice requires more than just clinical expertise. It’s about mastering the art of leading a successful business that supports both your professional goals and your personal life. Dr. Vargo and his expert guests dive into topics such as managing a growing practice, fostering meaningful patient relationships, embracing new technologies, leading productive teams, and so much more. Brought to you by IDOC, where we empower Independent Owners to live the practice of their dreams. Follow us to keep building the practice of your dreams!
    Copyright 2022 All rights reserved.
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Economics Hygiene & Healthy Living Leadership Physical Illness & Disease
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Episodes
  • The Future is Now: AI Applications in Optometry You Can Use Today

    The Future is Now: AI Applications in Optometry You Can Use Today
    Jan 21 2025

    In this episode, Steve sits down with Ankit Patel to discuss the integration of AI in his optometry practice. They explore various applications of AI, from enhancing hiring processes and staff training to streamlining operations and creating SOPs. Ankit shares practical advice on leveraging AI tools like ChatGPT and Claude, highlights the current capabilities and limitations of AI, and reflects on its future potential in the eyecare field.

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    Interested in an optometry specialty? Join our community FB group! https://www.facebook.com/groups/idocspecialty

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    37 mins
  • But I Don’t Sell - Ethical Strategies for Boosting Sales in Eyecare

    But I Don’t Sell - Ethical Strategies for Boosting Sales in Eyecare
    Jan 14 2025

    In this episode, Dr. Steve Vargo addresses the topic of selling within the eyecare industry. He emphasizes the need to reconceptualize selling not as a pushy tactic, but as an extension of patient care. Drawing from his book, 'But I Don’t Sell,' Dr. Vargo discusses the importance of understanding patient needs, emotional drivers behind decision-making, the 'trust gap,' and strategies to overcome common objections. He offers actionable tips like asking better questions, clearly communicating value, and creating a sense of urgency to enhance patient outcomes and practice revenue. The episode aims to reduce the stigma around selling and help eye care professionals provide better, more ethical care.

    Follow our Podcast on All Available Platforms

    Follow our Podcast on Instagram

    Follow IDOC on Facebook

    Follow IDOC on LinkedIn

    Watch our Podcast Video on YouTube

    Interested in an optometry specialty? Join our community FB group! https://www.facebook.com/groups/idocspecialty

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    18 mins
  • Starting Small, Growing Big: Dr. Davison’s Blueprint for Dry Eye Success

    Starting Small, Growing Big: Dr. Davison’s Blueprint for Dry Eye Success
    Jan 7 2025

    In this insightful episode, Dr. Steve Vargo interviews Dr. Janelle Davison, a leader in dry eye therapy and owner of Brilliant Eyes Vision Center and Premier Dry Eye Spa. Dr. Davison offers advice for ODs looking to grow their dry eye services, starting with simple steps and gradually advancing their offerings. The episode underscores the significance of combining innovation with tradition to achieve lasting success in dry eye management and patient satisfaction.

    Follow our Podcast on All Available Platforms

    Follow our Podcast on Instagram

    Follow IDOC on Facebook

    Follow IDOC on LinkedIn

    Watch our Podcast Video on YouTube

    Interested in an optometry specialty? Join our community FB group! https://www.facebook.com/groups/idocspecialty

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    33 mins

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