Imagine that every person had exactly the same fashion taste. Imagine if each of us had the same clothing or the same hairstyle. Imagine that everyone was the same height and build. Imagine that everyone had identical makeup. Just imagine. Of course, it's a nonsense - different styling suits different people. Short, tall, thin, round, dark-skinned, fair-skinned, red-heads, blondes, straight haired, curly haired: everyone looks for something different to bring out their best. So why do so many photographers light their subjects using the exact same lighting pattern without adjusting for the variety of life? Why? I can't answer that but I do have a view! Cheers P. If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode. PLEASE also subscribe and leave us a review - we'd love to hear what you think! If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk. Transcript Well, it's the end of an incredibly busy week and an incredibly busy day. And today the temperature hasn't. Risen above freezing. It's so cold that our shower at home has frozen. The Landrover won't start. And the two clients, the two families I've had in today who desperately wanted to go out. And take pictures in the wintery Wonderland were sadly disappointed when even they couldn't last more than about 10 minutes at a go. So we've been based in the studio, which is where I am right now. I'm Paul. And this is the mastering portrait photography 📍 podcast. So hello. how are you all doing? I must apologize. I spent quite a lot of the year with this ambition. I'm going to record. A podcast every week or every other week. And in fact, I haven't looked, but I think. Apple. Uh, quotes, the masteringportraitphotography.com podcast is being monthly. It shouldn't be monthly. It should really be weekly, but it's been such a busy year. It's been a kind of a year that I'm glad if I'm honest. That we're at the end of it, where it's a new, fresh, shiny new year. 2024 has been reasonably successful on many fronts has been incredibly successful, but it has also been brutal a grueling year, I think, by any measure with not an awful lot of good news around. Um, You know, Uh, various things happening. But we survived it. We hit our numbers, but we've had to work so, so hard to do it. And I think I careened into Christmas. Like one of those videos of cars on icy Hills, much as I fought it. There was nothing I could do. To stop it. So. We're here. It's 20, 25 it's January. And once more, I'm sitting. At the microphone, today's been a busy day. We've had a couple of family shoots and yes, they wanted desperately to go out. Into the frost, but when we stepped out there, they didn't last any more than 10 minutes. Uh, piece and that's not that much of a surprise. So we already had the studio nice and warm. And we've been working in there. But one of the things that's happening at the end of this month is Sarah and myself are heading off working with crystal cruises for seven weeks. That's a long stint of working, but it does also mean that we've had to clear a hole in the diary and all of the work that it would normally done normally be done in those seven weeks. Has had to be done either prior or after we get back. Which has meant that we have been running at a hundred. Miles an hour with back-to-back shoots even yesterday. Um, one of my favorite gigs of the year, as , I know, you know, because I've talked about it. Incessantly is the Royal institution. Uh, Christmas lectures. Now at the end of last year, I photograph the three lectures. And for those of you who are in the UK, you can watch those on the BBC I play. They will with Chris fan, Dr. Chris van Uh, talking about big food, talking about ultra processed foods. How it works and how it affects, uh, in particular. Our kids. A really, really interesting and exciting set of lectures. And we usually shoot the PR. For these, the BBC lectures sometime around July or August. Um, but this year, this year we've had to do it slightly differently. So we were in London yesterday. I can't tell you who the lecturer is or what the topic is. But I can tell you that we were in London yesterday with the Royal institution photographing this year's publicity photos they'd been brought forward incredibly early. Uh, for not just because of our diary, but because of the presenter's diary to. And so instead of doing it in July, we've done it in the first couple of weeks of January, but that's been on top of everything else. We're doing so it's been a hell of a week. And then today, if I'm honest, I'm quite tired. It's not also been the best. Start to the end that we've had a few bits fail. I've just ...