• EP05: Bridging the Gap Between Sales and Marketing

  • Jan 31 2023
  • Length: 30 mins
  • Podcast

EP05: Bridging the Gap Between Sales and Marketing

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  • Summary

  • Not aligning your teams with the same goals costs you money. In this episode, Matthew and Lukas share their anecdotes on the harm of the gap between sales and marketing, proven methods to narrow it, why having outside counsel is valuable, and a haphazard solution might get your company running better.

    Key Points:

    00:31 A gap you must consider

    01:53 Seeing the gap in real life

    05:49 Why communication matters

    09:28 Siloing hurts your operations

    12:49 Getting creative on a solution

    17:35 Documentation helps

    20:27 Ask the dumb questions

    23:07 Be clear on technical terms

    28:03 Talk to people at the frontlines

    You know how most businesses are missing the leverage points that increase enterprise value by 15X? We fix that.

    👉 https://www.vigilanteconsulting.com/

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    Get in touch with Matthew and Lukas:

    Matthew Bergvinson: https://www.linkedin.com/in/mbergvinson/

    Lukas Ng: https://www.linkedin.com/in/lukas-ng/

    Vigilante Holdings: https://www.linkedin.com/company/vigilante-holdings/
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