ESG... three letters that have been causing quite a stir.

The introduction of the CSRD - the EU Corporate Sustainability Reporting Directive - has further amplified this buzz.

Last year, King’s College London and the Energy & Environment Alliance conducted an extensive study to assess the current ESG mindset of over 200 hospitality industry leaders worldwide.

The report highlights significant debate, skepticism, and even confusion about ESG. It also reveals a broad consensus among these global industry leaders that the usual way of doing business is no longer viable, and a fundamental shift toward 'business as unusual' is essential, with ESG serving as the key catalyst.

In this new episode of Beyond AccorInvest, we invite you to explore the challenges and opportunities businesses face as they align with ESG criteria.

Discover how sustainable practices can be effectively measured and integrated into the core strategies of businesses, both large and small.

Engage with the concept of 'business as unusual' and how it shapes the future of the industry in response to global environmental and social crises.

Join our host Vik and our guests:

• Ufi Ibrahim, CEO of the Energy and Environment Alliance, discusses the coalition’s efforts to unite the hospitality industry towards sustainable milestones through rigorous ESG leadership. What does it take to transition an entire industry towards sustainability?

• Franck Bermond, VP of Design and Construction at AccorInvest, shares insights on integrating sustainability into every aspect of business operations, from building design to daily hotel management. How does AccorInvest align its strategy with its sustainability goals?

Tune in to gain a comprehensive understanding of how the hospitality industry is pivoting towards sustainability, driven by expert insights and real-world applications.

Whether you’re an industry professional, an investor, or simply interested in the intersection of business and environmental ethics, this episode offers valuable perspectives on making sustainability a profitable and ethical endeavor.

In the end, the future isn't just about meeting expectations; it's about redefining them.

Interested in how AccorInvest embeds ESG into its core strategy? Explore the 2023 AccorInvest ESG Report, 'Positive Hospitality: From Commitment to Action', and see our sustainability efforts in action.

If you like this podcast episode, please leave a review and to find out more about AccorInvest, head to LinkedIn. In the meantime, dream, dare and take care.

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