EP02-T1 Del Marketing Deportivo al Lifestyle Marketing
Oct 15 2024
Length: 1 hr and 16 mins
Podcast

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EP02-T1 Del Marketing Deportivo al Lifestyle Marketing

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Summary
En este episodio, Jorge Matute Director de Marketing de New Balance, experto en marketing deportivo y de estilo de vida, nos brinda insights fascinantes sobre cómo entender a fondo el comportamiento del consumidor y cómo estas dinámicas impactan tanto en los resultados financieros como en el valor para los accionistas. Además, nos comparte sus experiencias en el reposicionamiento de marcas y cómo adaptar las estrategias a las diferentes culturas y mercados.

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