• EP01: Finding Your Target Audience

  • Jan 3 2023
  • Length: 30 mins
  • Podcast

EP01: Finding Your Target Audience

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  • Summary

  • Finding Your Target Audience 

    In whatever business you have, creating a niche market for yourself is crucial. In this episode, Matthew and Lukas discuss how you can find your target audience based on a series of guided questions. Listen as they also reveal tips for negotiation, leveraging referrals, and bringing value to any business conversation. 

    Key Points:

    01:34 Ask these questions to find your target audience.

    02:42 Define what you do.

    06:43 What problem do you solve?

    09:48 Who has the problem you’re solving?

    10:38 How is the problem currently solved?

    14:09 What happens if the problem is unsolved?

    16:09 Hammer in your value proposition.

    18:34 Who will be interested in your solution?

    22:06 Where can you find your target audience?

    26:58 Talk to other vendors.

    29:13 Know what you bring to the party.

     

    Matthew Bergvinson: https://www.linkedin.com/in/mbergvinson/

    Lukas Ng: https://www.linkedin.com/in/lukas-ng/

    Vigilante Holdings: https://www.linkedin.com/company/vigilante-holdings/
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