• EP. 137 - BUILDING A SUCCESSFUL ABM PROGRAM! Strategy, Frameworks & Breaking Down Big Problems

  • Jan 23 2025
  • Length: 41 mins
  • Podcast

EP. 137 - BUILDING A SUCCESSFUL ABM PROGRAM! Strategy, Frameworks & Breaking Down Big Problems

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  • Summary

  • In this special episode of Scrappy ABM, host Mason Cosby shares a step-by-step guide to creating a winning account-based marketing (ABM) program. Originally featured on What’s Your Process? The Podcast by The Creative Brand, Mason dives into practical strategies for leveraging existing resources and building a scalable ABM approach.


    Best Moments:

    (02:05) Introduction to Scrappy ABM and its rapid growth

    (04:15) Meeting clients where they are and delivering in the short term

    (06:11) Identifying reasons why ABM might fail in an organization

    (09:56) The account progression model and its seven stages

    (22:38) The Four D framework: Data, Distribution, Destination, and Direction

    (29:50) Breaking down the components of the Four D framework

    (34:47) Breaking down big problems into smaller, manageable tasks

    (36:41) Statistics on ABM program success rates and the challenges involved


    Special Note:

    This episode is repurposed from Mason’s guest appearance on What’s Your Process? The Podcast by The Creative Brand.
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